EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of your company) to drive better conte…
EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel bett…
EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales &am…
EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…
EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better. READ FULL TRANSCRIPTION here In my 20+ years creating content mark…
Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …
EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…
Shownotes for Marketing With Empathy® episodes 107 and 108 below. EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…
EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…
EP 105. Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…
EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…
EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…
EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …
EP 100. How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…
EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…
EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. &n…
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…
EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …
Quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content. Online quizzes may seem insignificant …
Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.…
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensiti…
EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and change…
