The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

March 21, 2023

5 Top Personal Care Tips for Marketers from Last 2 Years, episode 103

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…

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March 7, 2023

Top Influence Marketing Episodes from Last 2 Years, episode 102

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…

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Feb. 28, 2023

Top 4 Empathy Marketing Convos from Last 2 Years, episode 101

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …

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Feb. 21, 2023

Top 6 Brand Storytelling Examples from Last 2 Years , episode 100

EP 100.  How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…

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Feb. 14, 2023

Create Better Corporate Videos- Tony Gnau, episode 99

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…

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Feb. 7, 2023

Smash Organizational Silos w Integrated Content Calendar - Annum, episode 98

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.  &n…

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Jan. 31, 2023

Do This to Gather Deeper Consumer Insights – April Siefert, episode 97

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…

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Jan. 24, 2023

Video Storytelling from National TV Anchor Turned Corporate Storyteller — Heidi Collins, episode 96

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …

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Jan. 17, 2023

Quizzes to Attract & Engage Customers – Helen Munshi, episode 95

Quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.   Online quizzes may seem insignificant …

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Jan. 10, 2023

Behavior Economics: Predict Shopping Trends & Product Packaging — Siena Dexter, episode 94

Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.…

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Jan. 4, 2023

Mental Health & Body Odor - Harry's and Lume Storytelling Examples, episode 93

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensiti…

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Dec. 13, 2022

Year 2 Podcast and Business Insights, episode 92

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and change…

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Dec. 6, 2022

Alice Riot Uses NFTs This Way - CEO Kelly Groehler, episode 91

Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs.   …

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Nov. 29, 2022

Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous), episode 90

  Are you confused by NFTs? Have you heard of Web3, or have no idea what it means? Is Mark Zuckerberg or Facebook the only thing that comes to mind when you think of the Metaverse? If yes, then this episode of Marking With Empathy …

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Nov. 22, 2022

New Free Community for BRAND STORYTELLING MARKETERS, episode 89

  UPDATE: Since the publishing of this podcast, this free community has now MOVED from Facebook to a free SLACK COMMUNITY.  Join the Marketing With Empathy SLACK community HERE.   More than ever, being part of a c…

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Nov. 15, 2022

Jia Loungewear: It's Not Bad to Think Small - Katie Charrier, episode 88

  Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do reall…

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Nov. 8, 2022

How To Create a Content Performance Culture - Christoph Trappe, episode 87

  What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, j…

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Nov. 1, 2022

How Sarah Became a Successful Brand Storytelling Strategist (without sacrificing family or sanity) - episode 86

    What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confid…

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Oct. 28, 2022

9 Steps to Help Your Blog Rank on Google - Antonie Meeker, episode 85

    You may think blogs are outdated because of the rise of social media, but they’re as important as ever for your brand’s online presence. Especially with Google’s latest algorithm update, creating quality c…

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Oct. 25, 2022

3 Marketing Tactics to Grow Your Brand Podcast - Erik Jacobson, episode 84

    The days of media conglomerates controlling the distribution of content are over. Now, individual creators and brands have the power to create their own content and have it reach thousands to millions of people. One form of…

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Oct. 18, 2022

How Sleep Number Grew Storytelling – Lisa Bailey, episode 83

    As we approach the two-year anniversary of the Marketing with Empathy podcast, I’m feeling a little nostalgic. Of course, I’m thrilled to have a whole lot more listeners than when we started out, but that also m…

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Oct. 11, 2022

Do Mental Rehearsal to Set Your Career Up for Success - Mindi Huebner, episode 82

    With more than 20 years of experience working in content marketing, Sarah Panus has become an expert of brand storytelling and her podcast aims to help brand content marketers better connect with their audiences through emp…

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Oct. 4, 2022

The One Way to Monetize Your Brand Podcast, episode 81

  Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.    THIS EPISODE AT-A-GLANCE What is the number one way to monet…

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Sept. 20, 2022

Content Measurement: How Brand Storytelling Saves Money, episode 80

  How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company…

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