Helping content marketers more confidently navigate the world of brand storytelling.

Marketing With Empathy® Podcast Show Notes | Blog

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…

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Boost Internal Support for Company's Content - Joe Pulizzi, episode 112

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…

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8 Mistakes to Avoid When Creating Content Marketing Strategy, episode 111

EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.      In my 20+ years creating content marketing strategy, and now as a C…

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How StoryBrand Clarifies Marketing Messages, episode 110

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

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Creating Superfans - Brittany Hodak, episode 109

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

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Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

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EP 106.  3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…

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Time Management Hacks for Marketers, episode 105

EP 105.  Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…

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Video Experts Share 9 Brands Doing Storytelling Well, episode 104

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

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5 Top Personal Care Tips for Marketers from Last 2 Years, episode 103

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…

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