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What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.
EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.
SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/
(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapo...
EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behi...
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …
What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
