128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/

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