The podcast for brands that want to target & engage more moms.

Episodes

Feb. 4, 2025

145. Mobile Marketing to Moms - Jennie Lewis, Airship

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. …

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Jan. 28, 2025

144. My 3 Storytelling Pillars and How to Pick Yours

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why …

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Jan. 21, 2025

143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNG…

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as...

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Jan. 14, 2025

142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mast…

EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage &...

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Nov. 26, 2024

141. Storytelling Tips for Home Industry Success – Ericka Saurit

EP 141. Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling wor...

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Oct. 29, 2024

140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SE…

SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your …

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Sept. 17, 2024

139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg

How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing …

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Aug. 13, 2024

138. ANNOUNCEMENT: Marketing to Moms Pivot

Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want …

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Aug. 6, 2024

137. Inside Forum for Naturals Community - Ted Ning

Forum for Naturals community founder, Ted Ning shares advice to help brands build and nurture engaged communities. Approaching it like a science experiment, Ted shares learnings, mistakes, listening, and high-level thinking he's learned to build and grow successful communities for …

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June 11, 2024

136. REI’s Premium Content Arm: Co-op Studios

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content a...

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June 4, 2024

135. REI's new #OptOutside Summer Campaign - Paolo Mottola

EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands naviga...

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May 15, 2024

134. Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)

Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get …

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May 1, 2024

133. Interact's AI Quiz Maker - Josh Haynam

EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + …

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April 23, 2024

132. What You Can Learn from My First Quiz

BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s …

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April 9, 2024

131. Building Niche Masterminds for Growth & Engagement

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to e...

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April 2, 2024

130. This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian …

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapo...

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March 26, 2024

129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empatheti...

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March 19, 2024

128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director …

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March 14, 2024

127.  Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a…

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in …

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Feb. 21, 2024

126. Hallow App's #Pray40 Content Brilliance

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behi...

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Feb. 6, 2024

125. Write a One-Liner for More Impact

Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains …

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Jan. 18, 2024

124. Be a Better Networker - Author, Kurt Schmidt

Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.

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Jan. 9, 2024

123. Marketing with Empathy's Plan to Improve Your Content & Drive Re…

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So...

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Oct. 13, 2023

122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Succ…

122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah …

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