Helping content marketers more confidently navigate the world of brand storytelling.


Oct. 13, 2023

122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Succ…

122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah …

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Sept. 15, 2023

121. Use Freebies to Get Leads

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then …

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Aug. 29, 2023

120. How Senior Marketers Can Soar by Balancing Art and Science - Na…

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, …

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Aug. 15, 2023

119. Making Content Accessible for Disabilities -Aaron Page, Allyant

42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from …

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Aug. 12, 2023

118. Breaking Down White Papers - Jessica Mehring

Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white …

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Aug. 8, 2023

118. Breaking Down White Papers - Jessica Mehring

Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white …

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July 11, 2023

117. Permission to Rest (Sometimes)

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.

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July 3, 2023

116. Make Your Customer the Hero

EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of …

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June 28, 2023

115. How SEO Informs Your Editorial Calendar - Agents of Change

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so …

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June 6, 2023

114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening

Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful …

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May 30, 2023

113. Summer Content Insights for Adults, College Students, Kids & Eld…

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if …

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May 24, 2023

112. Boost Internal Support for Your Company's Content - Joe Pulizzi

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …

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May 9, 2023

111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.

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May 2, 2023

110. How StoryBrand Clarifies Marketing Messages

What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …

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April 25, 2023

109. Creating Superfans, Brittany Hodak

Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving …

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April 19, 2023

108. How to Be More Influential (part 2) - Gordon Glenister

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; …

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April 18, 2023

107. Influencer Marketing (part 1) - Gordon Glenister

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. …

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April 11, 2023

106. Better Decisions + Discover Yourself w/ These Frameworks, Brian …

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes …

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April 4, 2023

105. Time Management Hacks for Marketers

Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries …

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March 28, 2023

104. Video Experts Share 9 Brands Doing Storytelling Well

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, …

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March 21, 2023

103. 5 Top Personal Care Tips for Marketers from Last 2 Years

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and …

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March 7, 2023

102. Best Influence Marketing Episodes from Last 2 Years

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge …

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Feb. 28, 2023

101. Top 4 Empathy Convos From Last 2 Years

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last …

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Feb. 21, 2023

100. Top 6 Brand Storytelling Examples from Last 2 Years

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and …

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