Helping content marketers more confidently navigate the world of brand storytelling.

Episodes

April 9, 2024

131. Building Niche Masterminds for Growth & Engagement

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to e...

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April 2, 2024

130. This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian …

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapo...

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March 26, 2024

129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empatheti...

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March 19, 2024

128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director …

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March 14, 2024

127.  Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a…

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in …

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Feb. 21, 2024

126. Hallow App's #Pray40 Content Brilliance

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behi...

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Feb. 6, 2024

125. Write a One-Liner for More Impact

Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains …

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Jan. 18, 2024

124. Be a Better Networker - Author, Kurt Schmidt

Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.

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Jan. 9, 2024

123. Marketing with Empathy's Plan to Improve Your Content & Drive Re…

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So...

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Oct. 13, 2023

122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Succ…

122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah …

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Sept. 15, 2023

121. Use Freebies to Get Leads

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then …

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Aug. 29, 2023

120. How Senior Marketers Can Soar by Balancing Art and Science - Na…

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, …

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Aug. 15, 2023

119. Making Content Accessible for Disabilities -Aaron Page, Allyant

42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from …

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Aug. 12, 2023

118. Breaking Down White Papers - Jessica Mehring

Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white …

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Aug. 8, 2023

118. Breaking Down White Papers - Jessica Mehring

Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white …

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July 11, 2023

117. Permission to Rest (Sometimes)

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.

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July 3, 2023

116. Make Your Customer the Hero

EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of …

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June 28, 2023

115. How SEO Informs Your Editorial Calendar - Agents of Change

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so …

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June 6, 2023

114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening

Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful …

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May 30, 2023

113. Summer Content Insights for Adults, College Students, Kids & Eld…

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if …

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May 24, 2023

112. Boost Internal Support for Your Company's Content - Joe Pulizzi

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …

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May 9, 2023

111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.

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May 2, 2023

110. How StoryBrand Clarifies Marketing Messages

What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …

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April 25, 2023

109. Creating Superfans, Brittany Hodak

Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving …

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