Episodes

June 6, 2023

114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening

Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the lead…

May 30, 2023

113. Summer Content Insights for Adults, College Students, Kids & Elderly

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help…

May 24, 2023

112. Boost Internal Support for Your Company's Content - Joe Pulizzi

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more interna…

May 9, 2023

111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.

May 2, 2023

110. How StoryBrand Clarifies Marketing Messages

What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? S…

April 25, 2023

109. Creating Superfans, Brittany Hodak

Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four cha…

April 19, 2023

108. How to Be More Influential (part 2) - Gordon Glenister

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network a…

April 18, 2023

107. Influencer Marketing (part 1) - Gordon Glenister

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What mak…

April 11, 2023

106. Better Decisions + Discover Yourself w/ These Frameworks, Brian Ondrako

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and …

April 4, 2023

105. Time Management Hacks for Marketers

Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all con…

March 28, 2023

104. Video Experts Share 9 Brands Doing Storytelling Well

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking…

March 21, 2023

103. 5 Top Personal Care Tips for Marketers from Last 2 Years

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care conversations …

March 7, 2023

102. Best Influence Marketing Episodes from Last 2 Years

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their a…

Feb. 28, 2023

101. Top 4 Empathy Convos From Last 2 Years

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, he…

Feb. 21, 2023

100. Top 6 Brand Storytelling Examples from Last 2 Years

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.

Feb. 14, 2023

99. Create Better Corporate Videos - Tony Gnau

99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonia…

Feb. 7, 2023

98. Smash Organizational Silos w/Content Calendar - Annum

How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.

Jan. 31, 2023

97. Do This to Gather Deeper Consumer Insights - April Seifert, Sprocket

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consu…

Jan. 24, 2023

96. Video Storytelling from National TV Anchor Turned Brand Storyteller

EP 96. How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compel…

95. Quizzes to Attract & Engage Customers – Helen Munshi

Jan. 17, 2023