The podcast for brands that want to reach decision-makers inside today's families.

Episodes

April 5, 2022

63. The ROI of Being a Nice Leader – Dave Delaney

How you can be a better leader at work and improve retention, culture and skills.
March 22, 2022

62. Movement & Exercise Advice for Desk Workers – Paul Levitin

Episode 62 - You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day. VIEW SHOW NOTES: htt...
March 15, 2022

61. Taking Imperfect Action & Closing Creative Gaps – TJ Walsh

The importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
March 8, 2022

60. Sarah's 3 Brand Storytelling Pillars

Inside peek at how a brand storytelling strategist outlines her own company's storytelling pillars.
March 1, 2022

59. "Weird” Teaching Helps Businesses – CJ Casciotta, reculture

Incorporating weird thinking in your business to drive better results and make a difference.
Feb. 22, 2022

58. 5 Steps of Empathy – Rob Volpe, ignite-360

How to think about empathy for better success in your career.
Feb. 8, 2022

57. 3 Components to Trauma Sensitive Marketing – Laura Larios

Increase retention, referrals and sales by learning trauma sensitive marketing for sales & marketing pros.
Feb. 1, 2022

56. $6 to Put an End to Child Trafficking - Brittany Baker, IJM

IJM storytelling activates donors to help kids and adults trapped in trafficking.
Jan. 18, 2022

55. Influencer Marketing: How to Leverage CSR and PR

Sarah shares final two categories of influence marketing brands can leverage + offers questions guiding you to understand your influencers.
Jan. 11, 2022

54. Get Weird to Excel this Year | Book Review - Sarah Panus

Why brands and professionals need to embrace their weird to stand out in a good way. Sarah's review of “Get Weird” by CJ Casciotta.
Jan. 4, 2022

53. Humanize Your Brand Through Storytelling - Susan Frech & Sarah Panus

Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES:       LEARN ABOUT...
Dec. 14, 2021

52. Align Your Purpose and Your Paycheck – Shereese Floyd, Witness My Life

Align your purpose and your paycheck with a storytelling model. Brand story strategist, entrepreneur, and TEDx speaker coach, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better...
Dec. 7, 2021

51. Establish a Personal Brand Throughout Your Career – Paige Arnof-Fenn, Mavens and Moguls

Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.    VIEW SHOW NOTES:    LEARN ABOUT...
Nov. 30, 2021

50. From So What? To So Funded: How Nonprofits Use Storytelling – Lisa Gerber, Big Leap Creative

Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book.   VIEW SHOW NOTES:    LEARN ABOUT BRAND...
Nov. 24, 2021

49. What I Learned From My 1st Year Podcasting – Sarah Panus

The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!   LEARN ABOUT BRAND STORYTELLING ACADEMY™:   SUBSCRIBE TO BRAND...
Nov. 16, 2021

48. From National TV Anchor to Brand Storyteller - Heidi Collins, Storybones Media

How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands. VIEW SHOW NOTES:   ...
Nov. 9, 2021

47. (part 2) BTS of Deluxe's Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

(Part 2) – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement.   VIEW SHOW NOTES:  ...
Nov. 9, 2021

46. (part 1) BTS of Deluxe's Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, joins to share behind-the-scenes of what it took to create their Emmy-nominated reality series now in its 6th season. + advice for brands, team structures, and more....
Oct. 26, 2021

45. What I Learned During My Summer Podcast Content Test

What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps.   VIEW SHOW NOTES:  ...
Oct. 19, 2021

44. Blog & Email Storytelling Excellence – Caitlin Abber, M.M.LaFleur

M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about.   VIEW SHOW...
Oct. 12, 2021

43. Generate More Ideas With This Mind Mapping Brainstorm Technique

Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly.   SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah:  BRAND STORYTELLING ACADEMY:
Sept. 21, 2021

42. BTS: TD Stories Site & Podcast – Chad Mitchell, TD Bank

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey. BRAND STORYTELLING ACADEMY: SHOW NOTES:     SIGN UP FOR SARAH'S BRAND...
Sept. 14, 2021

41. Use These at Work: 6 Reasons Why Brand Storytelling Is Valuable

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode.  BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND...
Sept. 7, 2021

40. Do These 4 Things for Better Content Sharing Between Teams

Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.   BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: