Helping content marketers more confidently navigate the world of brand storytelling.

Episodes

June 22, 2021

34. Power of Tapping Community-based Marketing - Sue Frech, Vesta

Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting their audience from a social channel. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND...

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June 15, 2021

33. Creativity Corner: The 4-minute Brainstorm?

Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap. SHOW NOTES: INSTAGRAM: ...

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June 8, 2021

32. Content Advice for Financial Institutions - Shondell Varcianna, V…

Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience. SHOW NOTES: INSTAGRAM:...

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June 1, 2021

31. Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group

SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: INSTAGRAM:...

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May 25, 2021

30. Why and How to Use Storytelling on Your Website – Corrie Myers

Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: LEARN MORE at

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May 18, 2021

29. Ways to Use Customers In Your Influence Marketing Plans

Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this …

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May 11, 2021

28. Using Data to Tell a Story – Jennifer George Caligiuri, Shutterfly

What’s the insight that helps shape a great story and solve your consumer's problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful...

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May 4, 2021

27. Are Your Mineral Levels Holding You Back in Your Career? -- Victo…

Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: ...

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April 27, 2021

26. Cambria's Pinterest & IGTV Storytelling - Alyssa Greve

Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms. SHOW NOTES: INSTAGRAM: SIGN UP FOR...

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April 14, 2021

24. BONUS- Brand Storytelling Webinar Replay

In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint....

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April 6, 2021

23. Too Busy to Do ____? Think About This...

What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: INSTAGRAM: ...

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March 30, 2021

22. Getting Alignment on Your Content Plan

Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help. SHOW NOTES: LEARN MORE ABOUT SARAH'S ONLINE COURSE: INSTAGRAM:...

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March 23, 2021

21. 9 Ways to Think Like a Brand Editorial Director

Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course...

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March 16, 2021

20. How to Increase Your Energy Levels, with Caroline Milton

Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: INSTAGRAM: ...

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March 9, 2021

19. Influence vs. Influencer Marketing, with Jason Falls

What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: INSTAGRAM: SIGN...

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March 2, 2021

18. 8 Favorite E-Newsletters for Creative Inspiration

Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH'S...

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Feb. 9, 2021

15. Power of the Words We Use

Can replacing the words you use to describe things improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: INSTAGRAM: ...

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Feb. 2, 2021

14. Can the StoryBrand Process Help You Do Brand Storytelling Better?…

Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: INSTAGRAM: LINKEDIN: SIGN...

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Jan. 26, 2021

13. Non-Profit Video Storytelling Tips with Mary Knox Miller, Harvard…

Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert and coach, Mary Knox Miller of Harvard Business School and owner of maryknoxmiller.com. SHOW NOTES: ...

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Jan. 19, 2021

12. How to Be More Creative Using Boundaries with Deanna Cioppa, Cont…

Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity;...

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Jan. 12, 2021

11. 9 Content Marketing & Brand Storytelling Trends for 2021

How can your brand incorporate these nine brand storytelling trends into your content strategy plans?

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