Marketing With Empathy®
The Marketing With Empathy® podcast helps content marketers more confidently navigate the world of brand storytelling (and with heart). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of marketing podcasts and proud member of Marketing Podcast Network.
Each episode gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need).
New to Marketing With Empathy®?
100. Top 6 Brand Storytelling Examples from Last 2 Years
EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and …
93. Mental Health & Body Odor- Harrys & Lume - Michael Moore
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a s...
86. How I Became a Successful Brand Storytelling Strategist (without …
Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story?
Recent Episodes
102. Best Influence Marketing Episodes from Last 2 Years
March 7, 2023
EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, a…
101. Top 4 Empathy Convos From Last 2 Years
Feb. 28, 2023
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets fr…
100. Top 6 Brand Storytelling Examples from Last 2 Years
Feb. 21, 2023
EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shut…
99. Create Better Corporate Videos - Tony Gnau
Feb. 14, 2023
99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to…
98. Smash Organizational Silos w/Content Calendar - Annum
Feb. 7, 2023
How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CM…
97. Do This to Gather Deeper Consumer Insights - April Seifert, Sprocket
Jan. 31, 2023
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket found…
96. Video Storytelling from National TV Anchor Turned Brand Storyteller
Jan. 24, 2023
EP 96. How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet sp…
95. Quizzes to Attract & Engage Customers – Helen Munshi
Jan. 17, 2023
Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand…
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Recent Blog Posts
Top Influencer Marketing Episodes from Last 2 Years
Influence vs. Influencer Marketing: How to use to to attract new and repeat customers, and why influencers are more than many marketers think. Podcast …
Top 4 Empathy Conversations for Brands, from Last 2 Years
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or f…
6 great brand storytelling examples from last two years
How are 6 different brands using storytelling to lean into brand storytelling, have faith in content process & market with empathy? Recap of favorite exa…