The podcast for brands that want to target & engage more moms.
Marketing With Empathy®

Marketing With Empathy®

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

Recent Episodes

Feb. 4, 2025

145. Mobile Marketing to Moms - Jennie Lewis, Airship

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to…
Jan. 28, 2025

144. My 3 Storytelling Pillars and How to Pick Yours

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why…
Jan. 21, 2025

143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees a…
Jan. 14, 2025

142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela

EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage …
Nov. 26, 2024

141. Storytelling Tips for Home Industry Success – Ericka Saurit

EP 141. Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling wo…
Oct. 29, 2024

140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your br…
Sept. 17, 2024

139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg

How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive envi…
Aug. 13, 2024

138. ANNOUNCEMENT: Marketing to Moms Pivot

Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that w…

Recent Blog Posts

Mobile Marketing to Moms with Jennie Lewis, episode 145

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand.  Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask f…

My 3 Storytelling Pillars & How to Pick Yours, episode 144

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why …

Engage Moms With Enriching Video Content w/ Matt Cornelison, FUNGI Media, episode 143

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as influencers, the perfec…