The podcast for brands that want to target & engage more moms.
Marketing With Empathy®

Marketing With Empathy®

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

Recent Episodes

May 27, 2025

153. Fix Your Messaging Fast – workshop options

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in abo...
May 13, 2025

152. Stop Guessing. Start Benchmarking Your Marketing with AI.

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to fl...
April 30, 2025

151. Reach Women Going Through Menopause – ByWinona.com

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect wi…
April 1, 2025

150. Understand Mompreneurs to Win Her Business - Jacqueline Green

EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the daily struggles, desires, and decision-making process of mompreneurs. Learn what…
March 18, 2025

149. 8 Unexpected Industries Moms Have Big Buying Power

Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions.
March 11, 2025

148. Inside Nickelodeon's Approach to Engaging Moms and Kids

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon C…
March 4, 2025

147. Psychology Behind Marketing to Women - Rob Garay (part 1)

EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Ma...
Feb. 18, 2025

146. Secrets to Repeatedly Selling Out Children's Events in North Carolina

Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to rep…

Recent Blog Posts

May 27, 2025

Fix Your Messaging Strategy Fast – StoryBrand workshop options, episo…

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week.   WA…

Read the Blog Post
May 13, 2025

Stop Guessing. Start Benchmarking Your Marketing with Hawke AI, episo…

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spo…

Read the Blog Post
April 30, 2025

Reach Women Going Through Menopause – ByWinona.com, episode 151

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and Marketing Lead, Brooke Matthews of ByWinona.com share what women really experience…

Read the Blog Post