Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host Sarah Panus, 20+ year content expert and Certified StoryBrand Guide, helps you confidently create content strategies that connect with your audience driving YoY growth for your company and your career. -- Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your care…
EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula …
EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As …