The podcast for brands that want to target & engage more moms.
June 4, 2024

135. REI's new #OptOutside Summer Campaign - Paolo Mottola

135. REI's new #OptOutside Summer Campaign - Paolo Mottola

EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling. 

 

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/  

 

Learn More About #OptOutside: https://www.rei.com/opt-outside 

 

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?  

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 

 

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    

Learn More About #OptOutside: https://www.rei.com/opt-outside

 

Learn more about your ad choices. Visit megaphone.fm/adchoices