Helping content marketers more confidently navigate the world of brand storytelling.

Episodes

May 9, 2023

111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.

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May 2, 2023

110. How StoryBrand Clarifies Marketing Messages

What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …

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April 25, 2023

109. Creating Superfans, Brittany Hodak

Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving …

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April 19, 2023

108. How to Be More Influential (part 2) - Gordon Glenister

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; …

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April 18, 2023

107. Influencer Marketing (part 1) - Gordon Glenister

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. …

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April 11, 2023

106. Better Decisions + Discover Yourself w/ These Frameworks, Brian …

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes …

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April 4, 2023

105. Time Management Hacks for Marketers

Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries …

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March 28, 2023

104. Video Experts Share 9 Brands Doing Storytelling Well

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, …

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March 21, 2023

103. 5 Top Personal Care Tips for Marketers from Last 2 Years

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and …

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March 7, 2023

102. Best Influence Marketing Episodes from Last 2 Years

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge …

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Feb. 28, 2023

101. Top 4 Empathy Convos From Last 2 Years

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last …

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Feb. 21, 2023

100. Top 6 Brand Storytelling Examples from Last 2 Years

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and …

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Feb. 14, 2023

99. Create Better Corporate Videos - Tony Gnau

99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; …

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Feb. 7, 2023

98. Smash Organizational Silos w/Content Calendar - Annum

How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.

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Jan. 31, 2023

97. Do This to Gather Deeper Consumer Insights - April Seifert, Sproc…

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D …

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Jan. 24, 2023

96. Video Storytelling from National TV Anchor Turned Brand Storytell…

EP 96. How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = …

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Jan. 17, 2023

95. Quizzes to Attract & Engage Customers – Helen Munshi

Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.

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Jan. 10, 2023

94. Behavior Economics: Predict Shopping Trends, Product Packaging - …

Using behavior economics to predict trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.

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Jan. 3, 2023

93. Mental Health & Body Odor- Harrys & Lume - Michael Moore

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a s...

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Dec. 13, 2022

92. Year 2 Podcast & Business Insight Recap

Learn from Sarah's 2nd year recap of running this podcast and her brand storytelling consulting business; likes, dislikes, and key things she sees all brands need help with to advance brand storytelling inside their companies.

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Dec. 6, 2022

91. Alice Riot Uses NFTs This Way - Kelly Groehler

Explaining the new world of NFTs, Web3 and metaverse.

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Nov. 29, 2022

90. Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous)

Let's figure out how to think about these in the brand storytelling world.

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Nov. 22, 2022

89. Free Brand Storytelling Marketer Community

Connect with other content marketing/storytelling strategists like you.

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Nov. 15, 2022

88. It's Not Bad to Think Small - Jia Loungewear, Katie Charrier

Foundational storytelling elements small businesses do well.

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