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EP 96. How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.
EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-storytelling-from-national-tv-anchor-turned-corporate-storyteller-heidi-collins-episode-96/
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So...
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …
What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …
Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries …
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a s...
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
