Helping content marketers more confidently navigate the world of brand storytelling.

Brand Storytelling Posts

Connect with your audience through brand storytelling content marketing. Marketing With Empathy show notes and other insights from brand storytelling strategist, Sarah Panus.
June 11, 2024

REI’s Premium Content Arm: Co-op Studios, with Paolo Mottola, episode 136

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.   &n…

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May 15, 2024

Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3), episode 134

EP 134 - [Part 3 of 3 quiz mini-series] Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as…

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May 1, 2024

Interact's AI Quiz Maker - Josh Haynam (part 2), episode 133

EP 133. [part 2 of 3 mini-series] How to use quizzes in your business - including a new AI quiz maker. A deep-dive discussion with quiz expert, and co-founder/CEO of Interact, Josh Haynam on the Marketing With Empathy® podcast.   QUESTI…

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April 23, 2024

What You Can Learn From My First Quiz (part 1), episode 132

EP 132. [Part 1 of 3 quiz mini-series]  BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engag…

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April 9, 2024

Building Niche Masterminds for Growth & Engagement - Matt Banker, episode 131

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your care…

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March 14, 2024

Social: 5 Steps to Attract More Leads + Get Unstuck in 1 Hour a Week, episode 127

EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week…

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Feb. 21, 2024

Hallow App's #Pray40 Content Brilliance, episode 126

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind  Hallow&rs…

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Feb. 6, 2024

Write a One-Liner for More Impact, episode 125

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus expla…

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Sept. 15, 2023

Use Freebies to Get Leads, episode 121

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay …

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Aug. 15, 2023

Making Content Accessible for Disabilities – Aaron Page, Allyant, episode 119

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessib…

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