The podcast for brands that want to target & engage more moms.

Content Marketing-Brand Storytelling Posts

Connect with your audience through brand storytelling content marketing. Marketing With Empathy show notes and other insights from brand storytelling strategist, Sarah Panus.
March 18, 2025

8 Industries Moms Have Huge Buying Power, episode 149

EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales. &n…

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March 11, 2025

Inside Nickelodeon's Approach to Engaging Moms and Kids - Rob Garay (part 2), episode 148

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsibl…

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Feb. 4, 2025

Mobile Marketing to Moms with Jennie Lewis, episode 145

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand.  Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask f…

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Jan. 28, 2025

My 3 Storytelling Pillars & How to Pick Yours, episode 144

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why …

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Nov. 26, 2024

Storytelling Tips for Home Industry Success with Ericka Saurit , episode 141

EP 141.  Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling works best in th…

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Oct. 29, 2024

SEO Tips to Capture the Attention of Moms – Lorianna Sprague, episode 140

EP 140.  SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand&rs…

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Aug. 13, 2024

ANNOUNCEMENT: Pivot to Moms, episode 138

EP 138.  Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It is now the podcast for brands that want to target and…

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Aug. 6, 2024

Inside Forum For Naturals Community - Ted Ning, episode 137

EP 137. Forum for Naturals community founder, Ted Ning shares advice to help brands build and nurture engaged communities. Approaching it like a science experiment, Ted shares learnings, mistakes, listening, and high-level thinking he's learned to b…

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June 11, 2024

REI’s Premium Content Arm: Co-op Studios, with Paolo Mottola, episode 136

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.   &n…

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May 15, 2024

Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3), episode 134

EP 134 - [Part 3 of 3 quiz mini-series] Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as…

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May 1, 2024

Interact's AI Quiz Maker - Josh Haynam (part 2), episode 133

EP 133. [part 2 of 3 mini-series] How to use quizzes in your business - including a new AI quiz maker. A deep-dive discussion with quiz expert, and co-founder/CEO of Interact, Josh Haynam on the Marketing With Empathy® podcast.   QUESTI…

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April 23, 2024

What You Can Learn From My First Quiz (part 1), episode 132

EP 132. [Part 1 of 3 quiz mini-series]  BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engag…

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April 9, 2024

Building Niche Masterminds for Growth & Engagement - Matt Banker, episode 131

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your care…

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March 14, 2024

Social: 5 Steps to Attract More Leads + Get Unstuck in 1 Hour a Week, episode 127

EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week…

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Feb. 21, 2024

Hallow App's #Pray40 Content Brilliance, episode 126

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind  Hallow&rs…

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Feb. 6, 2024

Write a One-Liner for More Impact, episode 125

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus expla…

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Sept. 15, 2023

Use Freebies to Get Leads, episode 121

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay …

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Aug. 15, 2023

Making Content Accessible for Disabilities – Aaron Page, Allyant, episode 119

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessib…

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Aug. 8, 2023

Breaking Down White Papers – Jessica Mehring, episode 118

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in …

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July 3, 2023

Make Your Customer the Hero, episode 116

EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of your company) to drive better conte…

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June 28, 2023

How SEO Informs Your Editorial Calendar - Agents of Change, episode 115

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel bett…

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June 6, 2023

Build Stronger Bonds Between Sales and Marketing - Brooke Greening, episode 114

EP 114.  Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales &am…

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May 30, 2023

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…

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May 24, 2023

Boost Internal Support for Company's Content - Joe Pulizzi, episode 112

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…

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