Marketing With Empathy® Podcast Show Notes | Blog
Connect with your audience through brand storytelling content marketing. Marketing With Empathy show notes and other insights from brand storytelling strategist, Sarah Panus.
EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…
EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better. In my 20+ years creating content marketing strategy, and now as a C…
Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …
April 25, 2023
Creating Superfans - Brittany Hodak, episode 109
EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…
April 18, 2023
Managing Influencer Marketing and Becoming More Influential Yourself - Gordon Glenister, ep 107 and 108
Shownotes for Marketing With Empathy® episodes 107 and 108 below. EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…
EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…
EP 100. How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…
EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…
EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. &n…
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