Content Marketing-Brand Storytelling Posts

EP 114.  Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales &am…

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…

EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.  READ FULL TRANSCRIPTION here In my 20+ years creating content mark…

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

Shownotes for Marketing With Empathy® episodes 107 and 108 below. EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

EP 100.  How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. &n…

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …

Quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.  Online quizzes may seem insignificant …

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensiti…

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and change…

Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs. …

 Are you confused by NFTs? Have you heard of Web3, or have no idea what it means? Is Mark Zuckerberg or Facebook the only thing that comes to mind when you think of the Metaverse? If yes, then this episode of Marking With Empathy …

 UPDATE: Since the publishing of this podcast, this free community has now MOVED from Facebook to a free SLACK COMMUNITY.  Join the Marketing With Empathy SLACK community HERE.  More than ever, being part of a c…

 Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do reall…

 What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, j…

  You may think blogs are outdated because of the rise of social media, but they’re as important as ever for your brand’s online presence. Especially with Google’s latest algorithm update, creating quality c…

  As we approach the two-year anniversary of the Marketing with Empathy podcast, I’m feeling a little nostalgic. Of course, I’m thrilled to have a whole lot more listeners than when we started out, but that also m…

 Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.  THIS EPISODE AT-A-GLANCEWhat is the number one way to monet…