Helping content marketers more confidently navigate the world of brand storytelling.
Nov. 8, 2022

How To Create a Content Performance Culture - Christoph Trappe, episode 87


What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.

Do you know your strengths as a leader? Is your team performing at their highest level, and in the right position for their skills? Have you ever analyzed what type of skills are necessary for reaching your goals? 

Helping you answer all these questions and tell you why it’s important to ask them is Christoph Trappe, host of The Business Storytelling Show podcast and award-winning expert in the digital marketing field. He’s on the Marketing With Empathy show today to talk about content performance culture and, of course, the value of storytelling. 

So many leaders are afraid to fail at something that they don’t allow their teams to learn new things — and as host Sarah Panus shares in this discussion, perfection can lead to paralysis. On this episode, you’ll learn more ways you can set up your content for success, and why collaboration in teams will drive results. 

If your work day consists of writing blog posts, tracking metrics, or working on a marketing team, give this episode a listen! 


  • Christoph defines content performance culture 
  • Why content performance culture is important for marketing 
  • Using web stories as an example 
  • Advice to create a content performance culture 
  • How do you measure success? 
  • Building the perfect team for your goals 
  • What Christoph is working on now and keeping up with new technologies 


Visit Christoph's website: 

Listen to Christoph's podcast, The Business Storytelling Show!


Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years. 


Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.


Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling.  Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more.  She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at

*Top photo source: LinkedIn Sales Solutions on Unsplash