The podcast for brands that want to target & engage more moms.

Podcast Posts

Podcast show notes and interview details from the Marketing With Empathy podcast by host Sarah Panus.
Aug. 13, 2024

ANNOUNCEMENT: Pivot to Moms, episode 138

EP 138.  Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It is now the podcast for brands that want to target and…

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Oct. 13, 2023

Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success, episode 122

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares…

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Aug. 15, 2023

Making Content Accessible for Disabilities – Aaron Page, Allyant, episode 119

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessib…

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July 11, 2023

Permission to Rest (Sometimes), episode 117

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.     From one Type-A personalit…

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July 3, 2023

Make Your Customer the Hero, episode 116

EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of your company) to drive better conte…

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June 28, 2023

How SEO Informs Your Editorial Calendar - Agents of Change, episode 115

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel bett…

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June 6, 2023

Build Stronger Bonds Between Sales and Marketing - Brooke Greening, episode 114

EP 114.  Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales &am…

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May 30, 2023

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…

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May 24, 2023

Boost Internal Support for Company's Content - Joe Pulizzi, episode 112

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…

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May 9, 2023

8 Mistakes to Avoid When Creating Content Marketing Strategy, episode 111

EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.    READ FULL TRANSCRIPTION here   In my 20+ years creating content mark…

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May 2, 2023

How StoryBrand Clarifies Marketing Messages, episode 110

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

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April 25, 2023

Creating Superfans - Brittany Hodak, episode 109

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

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April 18, 2023

Managing Influencer Marketing and Becoming More Influential Yourself - Gordon Glenister, ep 107 and 108

Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

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April 11, 2023

Better Decisions + Discover Yourself w/ These Frameworks - Brian Ondrako, episode 106

EP 106.  3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…

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April 4, 2023

Time Management Hacks for Marketers, episode 105

EP 105.  Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…

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March 28, 2023

Video Experts Share 9 Brands Doing Storytelling Well, episode 104

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

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March 21, 2023

5 Top Personal Care Tips for Marketers from Last 2 Years, episode 103

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…

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March 7, 2023

Top Influence Marketing Episodes from Last 2 Years, episode 102

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…

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Feb. 28, 2023

Top 4 Empathy Marketing Convos from Last 2 Years, episode 101

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …

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Feb. 21, 2023

Top 6 Brand Storytelling Examples from Last 2 Years , episode 100

EP 100.  How are six different brands using storytelling? Host, Sarah Panus, shares some of her favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing w…

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Feb. 14, 2023

Create Better Corporate Videos- Tony Gnau, episode 99

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from…

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Feb. 7, 2023

Smash Organizational Silos w Integrated Content Calendar - Annum, episode 98

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.  &n…

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Jan. 31, 2023

Do This to Gather Deeper Consumer Insights – April Siefert, episode 97

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…

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Jan. 24, 2023

Video Storytelling from National TV Anchor Turned Corporate Storyteller — Heidi Collins, episode 96

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …

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