EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results.
In my 20 years of experience creating and growing successful brand storytelling strategies, I have found there is one big mistake companies make when trying to promote themselves that may seem like the right thing to do, but can come off as cringe to your customers.
In today's short episode of Marketing With Empathy®, I will be presenting a quick tip to help elevate your company’s presence by not making this big mistake, and show you how to position your customer as the hero, not your company.
By implementing this easy strategy, where you are solving your customers' problems to help them be successful, while also making your customer feel like they are your number one priority, the content you put out will start feeling more relevant and effective to your customers.
Tune in for this and more!
TOPICS DISCUSSED IN THIS EPISODE
- Why you shouldn’t always talk about your own company
- The importance of being able to solve your customers problems
- How clear are you on your target audience?
- Positioning your customer as the hero
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ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique https://podcastboutique.com