EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better.
Both marketing and sales are crucial to a brand’s lead generation and revenue, but they often work apart from each other. Even when they come together in a meeting or on a project, it can be hard to understand each other’s roles and how they can help each other.
That’s why I invited sales coach expert and co-owner of Building Momentum Resources, Brooke Greening, to speak with me about the importance of marketing and sales. She has advice for both sides on how to build a stronger relationship, support each other, and drive better results.
Brooke is also a fellow StoryBrand Guide, which gives her insight on marketing with empathy and creating content customers will respond to.
Tune in to learn how you can get on the same page with sales, and start making collaborative decisions that lead to breakthrough results!
TOPICS DISCUSSED IN THIS EPISODE
- How sales teams versus marketing teams work best
- Causes of division between marketing and sales teams
- Tips to nurture better relationships between teams
- Sales coaching and Brooke’s sales framework
CONNECT WITH BROOKE GREENING
- Contact Brooke about doing sales coaching with your company: https://buildingmomentum.info/empathy
JOIN MY FREE CONTENT MARKETING & BRAND STORYTELLING COMMUNITY
Join the free Marketing With Empathy® podcast Slack community: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
HELP TO MAKE YOUR CONTENT MARKETING PLANNING EASIER- FREEBIE
8 Mistakes to Avoid When Creating Your Content Marketing Strategy: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique http://podcastboutique.com