Helping content marketers more confidently navigate the world of brand storytelling.

Podcast Posts

Podcast show notes and interview details from the Marketing With Empathy podcast by host Sarah Panus.
Feb. 7, 2023

Smash Organizational Silos w Integrated Content Calendar - Annum, episode 98

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.  &n…

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Jan. 31, 2023

Do This to Gather Deeper Consumer Insights – April Siefert, episode 97

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, Apr…

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Jan. 24, 2023

Video Storytelling from National TV Anchor Turned Corporate Storyteller — Heidi Collins, episode 96

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between …

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Jan. 17, 2023

Quizzes to Attract & Engage Customers – Helen Munshi, episode 95

Quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.   Online quizzes may seem insignificant …

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Jan. 10, 2023

Behavior Economics: Predict Shopping Trends & Product Packaging — Siena Dexter, episode 94

Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.…

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Jan. 4, 2023

Mental Health & Body Odor - Harry's and Lume Storytelling Examples, episode 93

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensiti…

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Dec. 13, 2022

Year 2 Podcast and Business Insights, episode 92

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and change…

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Dec. 6, 2022

Alice Riot Uses NFTs This Way - CEO Kelly Groehler, episode 91

Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs.   …

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Nov. 29, 2022

Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous), episode 90

  Are you confused by NFTs? Have you heard of Web3, or have no idea what it means? Is Mark Zuckerberg or Facebook the only thing that comes to mind when you think of the Metaverse? If yes, then this episode of Marking With Empathy …

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Nov. 22, 2022

New Free Community for BRAND STORYTELLING MARKETERS, episode 89

  UPDATE: Since the publishing of this podcast, this free community has now MOVED from Facebook to a free SLACK COMMUNITY.  Join the Marketing With Empathy SLACK community HERE.   More than ever, being part of a c…

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