Helping content marketers more confidently navigate the world of brand storytelling.

Podcast Posts

Podcast show notes and interview details from the Marketing With Empathy podcast by host Sarah Panus.
Sept. 6, 2022

Disrupt an Industry + Direct Mail in Digital - Dave Fink, Postie (former Dollar Shave Club), episode 78

  Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry?  What did they do to make their story resonate w/their audience…

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Aug. 23, 2022

Red Wing Shoe Co Embraces Positive Side of Cultural Tension Moments - Aaron Seymour-Anderson, episode 77

  How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things.  Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light:  Out of Fa…

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Aug. 16, 2022

Are You Too Scared to Pretend/Imagine Your Success, episode 76

  How much do you believe in yourself?  There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Breme…

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July 26, 2022

3M Experiential Storytelling at Events and Sponsorships - Collin Hummel, episode 75

  Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four r…

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July 19, 2022

How your Menstrual Cycle Can Help You Excel at Work - Leah Brueggemann, Hormone Coach, episode 74

  What no one’s ever told you before about how to be better at work. Advice for all my female listeners. How your cycle influences your work output.  Advice for how to structure your months. Tune into your body, with exp…

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July 12, 2022

Sleep Number's Award-Winning Customer Loyalty Community - Lisa Erickson, episode 73

  What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business…

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June 14, 2022

BTS of Working With Podcast Networks - Jason Falls, MPN, Winfluence, episode 72

  Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Ne…

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June 7, 2022

Data Storytelling Advice with Dr. Jillian Ney & Sarah Panus, episode 71

    How can brands better leverage data AND empathy to improve brand storytelling plans?  Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.   THIS EPISOD…

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May 31, 2022

Blog Content Marketing Strategy Ideas, episode 70

    Sarah breaks down blog content marketing strategy. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and ex…

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May 24, 2022

Customers as an Extension of Your Marketing Team - Anna Tutckaia, episode 69

  Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.   THIS EPISODE AT-A-GLANCE Why are brands overlo…

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