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Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience…
How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fa…
How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Breme…
Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four r…
What no one’s ever told you before about how to be better at work. Advice for all my female listeners. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with exp…
What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business…
Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Ne…
How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand. THIS EPISOD…
Sarah breaks down blog content marketing strategy. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and ex…
Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase. THIS EPISODE AT-A-GLANCE Why are brands overlo…
