Helping content marketers more confidently navigate the world of brand storytelling.
May 30, 2023

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s). 



Marketing With Empathy® is all about connecting with an audience through brand storytelling. Empathy is a crucial part of brand storytelling, and that requires understanding your audience.


To ready your content marketing plans for summer, this episode focuses on empathy insights I’ve gathered from multiple demographics in the United States, including adults, parents, college students, kids and the elderly.


The best way to learn the feelings and desires of your audience is to analyze data, so I’m breaking down popular search terms, stressors, motivations, and more. I use these empathy insights and my FED (Focus, Empathy, Data) method to develop strategic storytelling plans for clients, so I also apply it in this episode to guide you in marketing to your target audience.


As you listen to this episode, take note of any ideas these insights may spark for your summer content plans!



  • My FED method for creating a storytelling brand

  • What adults and parents search for in summer months

  • 6 common stressors among parents and how to address them

  • Data on the college student and child demographic

  • The elderly from an empathy perspective



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Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.



Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.


It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.


She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit to learn more.


This episode was produced by Podcast Boutique

Top hero banner photo by sk on Unsplash