Mom Consumer Behavior Posts

EP 163.  What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that helps families batch cook and s…

EP 162.  Sarah Panus sits down with Liz Hernandez, Head of Marketing at Faye, to unpack how the brand is helping moms ask for help without guilt. Liz shares how Faye is reimagining personal assistance for families, what tasks busy moms are most eage…

EP 161. What’s really weighing on moms today, and how can brands meaningfully support them instead of adding to the noise? In this episode, Sarah talks with Alyssa Wolff, founder of Unbusy and mom of five, about the invisible mental load moms carry,…

EP 159.   Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energy, and joy converts better with midlife…

EP 158.   Ever feel like life is just too noisy to connect—at home or in your marketing? In this episode, host Sarah Panus shares a personal story that started with a hearing test and sparked powerful insights about distraction, parenting, and what …

Move beyond politics—understand your customers’ values to build lasting connections and grow your brand. WHY VALUES TRUMP POLITICS IN MARKETING EP 155. In today’s increasingly polarized market, understanding your customer base can feel like naviga…

EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messag…

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and Marketing Lead, Brooke Matthews of ByWinona.com share what women really experience during thes…

EP 147. What's the psychology behind marketing, and what questions should we ask ourselves when we're trying to reach more moms & women, vs.  men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host, Sarah P…

EP 139.  How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and add…

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula …

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As …

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-D…

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Se…

Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future.…

How much do you believe in yourself?  There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just…

Can replacing words you use improve your mood, reduce stress and increase productivity? Sarah's advice on how to rephrase your words for more positive life outputs. Can replacing the words you use to describe things improve your mood, reduc…

What's your personal wellness crisis plan when things don't go your way? Mark Mohammadpour, APR, an accredited senior communications executive, certified health coach, personal trainer, and founder of Chasing the Sun Health Coaching, join…