Psychology Behind Marketing to Women – Rob Garay (part 1), episode 147

EP 147. What's the psychology behind marketing, and what questions should we ask ourselves when we're trying to reach more moms & women, vs.  men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host, Sarah Panus, to share his advice about words you use, amount of adjectives, colors and visuals. 

QUESTIONS ANSWERED DURING PODCAST EPISODE

1. How does Rob Gray describe the impact of psychology on marketing, particularly when reaching out to different gender audiences?

2. What are some key differences Rob identifies between marketing to men and women, and how can these insights help in targeting moms?

3. How do different color preferences affect engagement with male versus female audiences?

4. What role does language play in marketing to different genders, and how should adjectives be used differently?

5. How does Rob suggest imagery should be used in marketing to effectively connect with women, especially mothers?

6. The stages of consumer motivation.

7. Incorporating consumer and internal employee feedback into content marketing strategies?

8. What are some resources Rob and Sarah mention for conducting marketing research to better understand target audiences?
   
   
   

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

• 00:00 Psychology in Marketing to Moms
• 03:40 Psychology's Market Impact
• 08:12 Generational Marketing Strategy Balance
• 10:47 Brand Adaptation for Successful Launch
• 14:17 Leveraging Community and Employee Feedback
• 16:49 Maximizing Impact Through Research
  
  
  

CONNECT WITH GUEST, ROB GARAY 

• Explore more about Rob’s journey and connect with him on LinkedIn: linkedin.com/in/robertgaray

• Visit his personal website: www.robgaray.com

• Buy Rob's Marketing Minds Book: https://www.amazon.com/marketing-minds-a-look-at-psychology-in-marketing/dp/B096L3CZZX

   

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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. ​EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales.  Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.