Helping content marketers more confidently navigate the world of brand storytelling.

Influencer Marketing Posts

Anyone that influences your audience is an influencer. Sarah shares her six types of influencers and how companies can better engage them for business results.
April 25, 2023

Creating Superfans - Brittany Hodak, episode 109

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

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April 18, 2023

Managing Influencer Marketing and Becoming More Influential Yourself - Gordon Glenister, ep 107 and 108

Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

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March 7, 2023

Top Influence Marketing Episodes from Last 2 Years, episode 102

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…

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July 12, 2022

Sleep Number's Award-Winning Customer Loyalty Community - Lisa Erickson, episode 73

  What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business…

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Jan. 18, 2022

Influence Marketing: How to Leverage CSR and PR, episode 55

  How are you leveraging CSR amplifiers and PR-able experts to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help you understand your …

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Jan. 4, 2022

Humanize Your Brand Through Storytelling - Susan Frech, episode 53

  “We're seeing a shift with people trusting brands more than they trust the media. And it didn’t always used to be that way. It’s a great opportunity for brands, and is why I believe brands are the new Editor-I…

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June 22, 2021

Power of Community-Based Marketing - CEO Sue Frech, Vesta, episode 34

How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your Brand communities.  CEO Sue Frech of Vesta share approaches and examples brands can use to better engage customers long-term inste…

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May 18, 2021

Ways to Use Customers in Your Influence Marketing Plans, episode 29

Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.   …

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March 9, 2021

Influencer vs. Influence Marketing — Jason Falls, episode 19

What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence.     Topics Discussed During this podcast epi…

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Feb. 23, 2021

Micro & Nano Influencer Marketing — Kelly Olexa, episode 17

Today we are talking about influencer marketing—specifically micro and nano influencers. Joining Sarah Panus is the sassy and smart Kelly Olexa of the Kelly O Show podcast. Kelly has a ton of experience with influencer marketing, having owned …

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