How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your Brand communities. CEO Sue Frech of Vesta share approaches and examples brands can use to better engage customers long-term instead of renting their audience from a social channel.
Today’s guest joining host, Sarah Panus on the Marketing With Empathy podcast is an expert in building, nurturing and growing brand communities. Susan Frech is the CEO of Vesta, formerly known as Social Media Link.
TOPICS DISCUSSED DURING THIS PODCAST EPISODE
- How “community” is at the heart of what Vesta does.
- If the approach to engaging “community” has changed through the years.
- Sue’s favorite examples of brands engaging their communities to drive results. (spoiler… one of them is a community for truck drivers!)
- What’s a Community Ready Rank Assessment?
- Why empathy plays a big role in community-based marketing.
- Ways to jump-start engagement with your community.
- Ways to measure the impact of community-based marketing.
- A mistake Sue’s learned from in her career.
LINKS MENTIONED DURING THE EPISODE
- Connect with Susan Frech on LinkedIn
- Connect with Vesta on LinkedIn
- Learn more at www.vesta-go.com
- Do Community Ready Rank Assessment with Vesta
ABOUT CEO, SUSAN FRECH
Susan Frech is the CEO of Vesta, a Martech company focused on Community Powered Marketing. The firm’s intuitive SaaS platform builds and manages online brand-owned communities, delivering predictive insights, transforming consumers into lasting brand advocates, and driving long-term loyalty.
Susan has more than 20 years of experience within the advertising, marketing services, and Martech industries. She began her career at Kraft and Glaxo-SmithKline on the on the brand side, before transitioning to shopper marketing and then moving into technology within the social and digital space.
Susan is a passionate entrepreneur, with a rare blend of brand, retail, sampling, digital, and social media expertise that inspire an integrated approach to her clients’ needs within the consumer engagement space. Her goal is to build companies that change the marketing landscape, challenge the status quo, and improve the relationship between marketers and consumers.
She has been honored with the Female Frontier Award for building Transformational Technology, the Bronze Stevie® Award for Female Entrepreneur of the Year, and was named to Campaign US’s Top 40 Digital Marketers Over 40.
Susan holds a B.S. in Nutritional Science and M.B.A. in Marketing, and is actively involved in the NY advertising community.
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ABOUT THE AUTHOR
Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.