What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence.
Topics Discussed During this podcast episode
- Difference between influence and influencer marketing
- What Jason Falls is seeing in the influence marketing space.
- Examples of doing influence marketing the right and wrong way.
- What to say to skeptics of influence marketing.
- Tips to find the right influencers.
- Jason's 4 Purposes of Influence from his book, Winfluence
- A mistake Jason made in his career that you can learn from.
ABOUT JASON FALLS
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
LINKS MENTIONED IN THIS PODCAST EPISODE
Over the Fire Cooking video examples:
- Specific episode Jason Falls mentions: https://www.youtube.com/watch?v=oN7i7qHVQ0M
- And here's the 4-part series play list: https://www.youtube.com/playlist?list=PLgPb8cmHxw1FcgpEwKtgG9hBtgYo0bSKm
- Website: JasonFalls.com
- Buy Jason Falls new book, Winfluence
- Connect with Jason Falls on Social: LinkedIn Instagram Twitter
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ABOUT THE AUTHOR
Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
