EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How can understanding consumer behavior and identifying key drivers and barriers impact a company's marketing strategy and overall success?
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How can companies leverage the "treat economy" mindset and impulsive buying behaviors to better market their products and connect with consumers?
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What role does collaboration between companies and data insights providers play in gaining a deeper understanding of consumer behavior and preferences?
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How do Alpha Diver's psych pulse studies, such as the snack 50 and bev 50 studies, help marketers understand consumer trends and make informed business decisions?
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How does Alpha Diver's approach, rooted in neuroscience and human cognition, provide deeper insights into why people buy and their decision-making processes?
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What can companies learn from the observed upswing in one of the decision-making lenses tracked by Alpha Diver since 2020 and how might this impact future marketing strategies?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Unique model-based approach to market research.
- 04:07 Brain has 4 lenses for decision-making.
- 08:55 Understanding consumer drivers and barriers, critical for success.
- 11:30 Understanding consumer mindset for effective marketing.
- 15:01 Effective promotion strategy requires collaborative, tailored recommendations.
- 17:54 Studying top brands' psychology for sales increase.
- 22:34 Tracking drivers and barriers in daily life.
- 26:52 Design agency improved package, leading to success.
- 28:06 Packaging changed to bold, flavorful, black design.
- 31:48 Understanding consumer behavior and insights is crucial.
CONNECT WITH MARY MATHES AND ALPHA-DIVER AGENCY
- Website: https://alpha-diver.com/
- LinkedIn: https://www.linkedin.com/company/alpha-diver/
- Mary's personal LinkedIn: https://www.linkedin.com/in/marykhmathes/
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
