EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning.
Anyone who works in marketing, especially in the upper and mid funnel, has had those moments of feeling lost when it comes to planning a brand’s editorial calendar. Whether you have no good ideas or too many ideas, lacking the focus or information to make strategic plans is sure to affect your results.
Today, I discuss how to solve this issue using SEO insights in my interview with Rich Brooks, host of The Agents of Change podcast. Rich and I talk about the role of empathy in marketing, how to define your brand’s storytelling pillars, and the importance of an effective editorial process.
In this episode, I also share my FED method for creating a brand storytelling plan, and do a deep dive into data insights that help inform editorial decisions. You’ll learn how to use my FED method to tell better stories, and utilize data from free resources to develop content.
Listen to this episode to discover how SEO can help you plan your brand’s content for the year!
TOPICS DISCUSSED IN THIS EPISODE
- Why empathy is important in marketing
- Defining your 3 storytelling pillars
- How to use SEO insights to develop content
- My favorite free resources to get SEO data
- How I create a storytelling plan from SEO insights
- Questions you should ask the SEO experts at your company
- My FED method for brand storytelling
CONNECT WITH RICH BROOKS
Listen to the Agents of Change podcast hosted by Rich Brooks here: https://www.theagentsofchange.com/podcasts/
JOIN MY FREE CONTENT MARKETING & BRAND STORYTELLING COMMUNITY
Join the free Marketing With Empathy® podcast Slack community: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
HELP TO MAKE YOUR CONTENT MARKETING PLANNING EASIER- FREEBIE
8 Mistakes to Avoid When Creating Your Content Marketing Strategy: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique https://podcastboutique.com