EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing.
As marketers, WE know how important content marketing programs are, but others may see them as a waste of money and time. So, how do you get the internal support you need — and worry less about impending budget cuts?
On the show today to help answer this question is Joe Pulizzi, Founder of The Tilt and known as the “godfather of content marketing.” I could pick his brain about so many topics, but in this episode, we focus on steps content marketers can take to gain support from key decision makers.
Joe shares his tips for educating key decision makers by creating an internal content marketing plan, leveraging your expertise to make an impact on an organization’s goals, and more.
Tune in to learn about the importance of financial data, having a content dashboard, and internal education for ensuring your content plans are able to thrive!
TOPICS DISCUSSED IN THIS EPISODE
- Why most content marketing programs fail
- Joe Pulizzi’s tip for educating organizations on the role of marketing
- How to leverage data and your expertise to appeal to stakeholders
- What KPIs to track for your storytelling or content marketing program
- My advice for creating allies within an organization
- How to stay connected to teams across an enterprise
CONNECT WITH JOE PULIZZI
- Keep up with Joe on LinkedIn: https://www.linkedin.com/in/joepulizzi/
- Follow Joe on Twitter: https://twitter.com/joepulizzi
- Connect with Joe on Instagram: https://www.instagram.com/joepulizzi/
- Subscribe to The Tilt, a newsletter for professional content marketers: www.thetilt.com
- Get Joe's newest “Epic Content Marketing” book, named a must-read business book by Fortune Magazine
BONUS CLIP FROM JOE PULIZZI
Plus, I've got a great bonus clip from Joe Pulizzi that you're not gonna want to miss. It is only posted in our Marketing with Empathy® Slack channel, where he actually surprised me with his answer to this question. I asked him what skillsets or areas does he think are key for future career growth in the content space that we should all be thinking about? Join our free Marketing With Empathy® SLACK channel to hear Joe's answer.
JOIN OUR SLACK COMMUNITY FOR CONTENT MARKETERS
Join our free Marketing With Empathy® SLACK channel to hear Joe's answer: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
FREE CONTENT PLANNING DOWNLOAD
FREEBIE: 8 Mistakes to Avoid When Creating Your Content Marketing Strategy https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique http://podcastboutique.com