Heather & Sarah Panus dig into the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. Heather Cmiel is a global marketing communications strategist for 3M. Currently, …
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah Panus on episode 08 to discuss the roots of good brand storytelling. TOPICS COVERED DURING THIS EPISODE Kavita Lok…
What is influencer marketing and why does it matter? Are influencers right for your brand? In this episode, I explain my six categories of influencers, and deep-dive into one of them: Social Media Influencers. I discuss: W…
What role does empathy play in your brand storytelling plans? Does it actually help drive stronger results, or is it just perceived as upper-funnel fluff and a nice to have to round out your brand’s content plans? On…
WHAT IS A BRAND STORYTELLING FRAMEWORK? A brand storytelling framework is a document that outlines your storytelling strategy in a way that is simple and clear and easy to understand. It’s not shared externally with your…
How nonprofit, Be The Match, conveys emotion in their storytelling to help save lives. STORIES ARE 22X MORE MEMORABLE THAN FACTS AND FIGURES ALONE. THIS IS ONE OF THE REASONS SMART BRANDS LEAN INTO STORYTELLING TO CREATE MOR…
Welcome to the first episode of the Marketing With Empathy podcast. This episode starts at the beginning to make sure we’re on the same page about: brand storytelling definition; why I decided to create an entire podcast dedica…
Cat's out of the bag. I'm sooooooo incredibly excited to announce that I'm launching a brand storytelling podcast called Marketing With Empathy hosted by myself, Sarah Panus. Look for new episodes to launch late October 2020. Read below for deta…
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