Helping content marketers more confidently navigate the world of brand storytelling.
Sept. 21, 2020

I'm Launching A Brand Storytelling Podcast!

I'm Launching A Brand Storytelling Podcast!

Cat's out of the bag. I'm sooooooo incredibly excited to announce that I'm launching a brand storytelling podcast called Marketing With Empathy hosted by myself, Sarah Panus. Look for new episodes to launch late October 2020. Read below for details and how this podcast will help you if you work in a brand storytelling/content marketing/comms-type role.

What’s the gist of Marketing With Empathy, you ask?

Well, there are a lot of podcasts out there. And a lot of content.

I realize this, so my vision in creating Marketing With Empathy is to create a space where people working in content marketing/brand storytelling-type roles can come for a mix of tactical and inspirational support that feeds their creative souls. I plan to discuss brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help my audience believe in themselves more to thrive professionally and personally (the pep talks we all need).

I feel that by hearing real, raw conversations and teachings from other brand storytelling and mindset leaders across B2C and non-profit brands, my audience will be inspired to build a stronger storytelling strategy for their own brand—one that’s rooted in empathy+data to better connect with their audiences.

Marketing With Empathy Full podcast description

How do I make my brand storytelling strategy less overwhelming and confusing? What is a brand storytelling framework? How do I prove the value of brand storytelling?  What content should my brand talk about and where should I look for insights?  How can I be more creative, and confidently sell-in my content marketing ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled life? 

Welcome to the Marketing With Empathy Podcast where we answer ALL of this and more! Join host and content strategist, Sarah Panus, each week as she brings you brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 17+ years in the corporate world leading various forms of digital content for billion-dollar brands, helping drive leading ROI results, creating stronger customer repeat & referrals, while bringing cross-functional teams together. Sarah left her six-figure corporate job behind and is #momboss‘ing it up as the Founder of Kindred Speak LLC consulting where she helps B2C and non-profit content marketers, like you, reduce overwhelm and confusion by helping you build/tweak/scale a winning storytelling strategy for your brand (without adding to your mom guilt). Along with sharing her best kept secrets and bringing you along her own introspection journey, she interviews brand storytelling leaders across industries to give you and your brand the inspiration you need to better connect with your audience.

You in? Ready to be creatively inspired and speak a kindred language with your audience? Stay tuned for episode show notes right here!


Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent 17 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, etc. speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at to book a free 30-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps parents working in content marketing-type roles who struggle with overwhelm or confusion at work. Learn more at