EP 125. Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".
Welcome back to another episode of Marketing With Empathy®! In this episode, I break down the importance of a one-liner in your marketing and sales strategies. With over 20 years of experience in content strategy and storytelling, I dive into what a one-liner is and isn't, who it's good for, and how to craft one that hooks your audience and drives better business results.
Providing a clear framework for crafting a one-liner using the principles of the StoryBrand framework and real-life examples to illustrate its effectiveness. Plus, I introduce my upcoming 1-liner workshops, both virtual and in-person, designed to help you perfect your one-liner and communicate your brand's message with confidence. Tune in to learn how to clarify your one-liner and set your brand on a path towards success!
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
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04:38 Get everyone on the same page for success.
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08:03 Hook them with problem, solution, success pitch.
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11:43 Experience, counterintuitive, practice, workshops, science, examples, perfect.
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13:15 Upcoming virtual workshop to improve communication skills.
QUESTIONS ANSWERED DURING PODCAST EPISODE
- How can a well-crafted one-liner function as the starting point for engaging with potential customers?
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Why is it essential for marketing and sales teams to have a clear and compelling one-liner to communicate what they do?
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What are the key components of a strong one-liner, and how do they connect to the customer's needs and desires?
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How can a one-liner serve as a tool to attract and engage new customers, regardless of the size of the brand or business?
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What are the potential benefits of attending a one-liner workshop, and how can it help individuals and teams perfect their one-liners?
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How can the StoryBrand framework be utilized to craft an effective one-liner for a brand or business?
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What are the drawbacks of not having a clear and impactful one-liner when engaging with potential customers or clients?
FREE CONTENT MARKETING FUNNEL PDF - from SARAH PANUS
ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
