The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

March 26, 2024

Gen Z Doesn’t Buy Things, They Buy Inspiration – Ian Baer, Sooth, episode 129

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As …

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March 19, 2024

Decode Consumer Buying Behaviors with Mary Mathes of Alpha-Diver, episode 128

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Ins…

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March 14, 2024

Social: 5 Steps to Attract More Leads + Get Unstuck in 1 Hour a Week, episode 127

EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week…

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Feb. 21, 2024

Hallow App's #Pray40 Content Brilliance, episode 126

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind  Hallow&rs…

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Feb. 12, 2024

Official Rules - Sarah Panus February 2024 StoryBrand Livestream Workshop Sweepstakes

Official Rules: Sarah Panus February 2024 StoryBrand Livestream Workshop Sweepstakes NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Eligibility: The StoryBr…

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Feb. 6, 2024

Write a One-Liner for More Impact, episode 125

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus expla…

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Jan. 18, 2024

Be a Better Networker - advice from Kurt Schmidt, episode 124

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.   BUY THE BOOK: The Little Book of Networking b…

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Oct. 13, 2023

Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success, episode 122

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares…

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Sept. 15, 2023

Use Freebies to Get Leads, episode 121

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay …

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Aug. 29, 2023

How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder, episode 120

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses …

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