EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.    READ FULL TRANSCRIPTION here   In my 20+ years creating content mark…

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

EP 106.  3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…

EP 105.  Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100th episode celebration, and recaps 5 of…

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, …