The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

March 19, 2024

Decode Consumer Buying Behaviors with Mary Mathes of Alpha-Diver, episode 128

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Ins…

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March 14, 2024

Social: 5 Steps to Attract More Leads + Get Unstuck in 1 Hour a Week, episode 127

EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week…

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Feb. 21, 2024

Hallow App's #Pray40 Content Brilliance, episode 126

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind  Hallow&rs…

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Feb. 12, 2024

Official Rules - Sarah Panus February 2024 StoryBrand Livestream Workshop Sweepstakes

Official Rules: Sarah Panus February 2024 StoryBrand Livestream Workshop Sweepstakes NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Eligibility: The StoryBr…

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Feb. 6, 2024

Write a One-Liner for More Impact, episode 125

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus expla…

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Jan. 18, 2024

Be a Better Networker - advice from Kurt Schmidt, episode 124

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.   BUY THE BOOK: The Little Book of Networking b…

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Oct. 13, 2023

Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success, episode 122

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares…

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Sept. 15, 2023

Use Freebies to Get Leads, episode 121

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay …

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Aug. 29, 2023

How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder, episode 120

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses …

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Aug. 15, 2023

Making Content Accessible for Disabilities – Aaron Page, Allyant, episode 119

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessib…

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Aug. 8, 2023

Breaking Down White Papers – Jessica Mehring, episode 118

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in …

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July 11, 2023

Permission to Rest (Sometimes), episode 117

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.     From one Type-A personalit…

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July 3, 2023

Make Your Customer the Hero, episode 116

EP 116. Your audience is busy and tunes you out UNLESS you talk about how you help them solve a problem they need help with. Sarah shares a quick tip about making your customer the hero in content (instead of your company) to drive better conte…

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June 28, 2023

How SEO Informs Your Editorial Calendar - Agents of Change, episode 115

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel bett…

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June 6, 2023

Build Stronger Bonds Between Sales and Marketing - Brooke Greening, episode 114

EP 114.  Marketing and Sales teams don't always communicate as well as they could, resulting in unneeded stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales &am…

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May 30, 2023

Summer Content Insights for Adults, College Students, Kids & the Elderly, episode 113

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to…

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May 24, 2023

Boost Internal Support for Company's Content - Joe Pulizzi, episode 112

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term…

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May 9, 2023

8 Mistakes to Avoid When Creating Content Marketing Strategy, episode 111

EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.    READ FULL TRANSCRIPTION here   In my 20+ years creating content mark…

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May 2, 2023

How StoryBrand Clarifies Marketing Messages, episode 110

Podcast EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so …

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April 25, 2023

Creating Superfans - Brittany Hodak, episode 109

EP 109.  Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…

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April 18, 2023

Managing Influencer Marketing and Becoming More Influential Yourself - Gordon Glenister, ep 107 and 108

Shownotes for Marketing With Empathy® episodes 107 and 108 below.   EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…

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April 11, 2023

Better Decisions + Discover Yourself w/ These Frameworks - Brian Ondrako, episode 106

EP 106.  3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework wh…

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April 4, 2023

Time Management Hacks for Marketers, episode 105

EP 105.  Time management is a skill you CAN improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Usef…

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March 28, 2023

Video Experts Share 9 Brands Doing Storytelling Well, episode 104

EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.…

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