Helping content marketers more confidently navigate the world of brand storytelling.
Aug. 29, 2023

How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder, episode 120

How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder, episode 120

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning. 




[00:02:33] Art and science skills for successful marketing.

[00:09:17] Generalists learn horizontally, embrace curiosity, balance skills.

[00:14:18] Strengthening company through market research and coaching.

[00:19:37] Coaching helped woman create new research function.

[00:23:46] Identify fear's physical sensations and overcome it.

[00:24:58] Fear can be beneficial, but not always.

[00:28:39] Helping marketers save time, engage customers confidently.







Click HERE to access the full transcription of episode 120 of the Marketing With Empathy podcast.



Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.


It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.


She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit to learn more.