Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs. …
Are you confused by NFTs? Have you heard of Web3, or have no idea what it means? Is Mark Zuckerberg or Facebook the only thing that comes to mind when you think of the Metaverse? If yes, then this episode of Marking With Empathy is fo…
UPDATE: Since the publishing of this podcast, this free community has now MOVED from Facebook to a free SLACK COMMUNITY. Join the Marketing With Empathy SLACK community HERE. More than ever, being part of a community of like min…
Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really wel…
What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins …
What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to le…
You may think blogs are outdated because of the rise of social media, but they’re as important as ever for your brand’s online presence. Especially with Google’s latest algorithm update, creating quality content will give you credibi…
The days of media conglomerates controlling the distribution of content are over. Now, individual creators and brands have the power to create their own content and have it reach thousands to millions of people. One form of media tha…
As we approach the two-year anniversary of the Marketing with Empathy podcast, I’m feeling a little nostalgic. Of course, I’m thrilled to have a whole lot more listeners than when we started out, but that also means you might have mi…
With more than 20 years of experience working in content marketing, Sarah Panus has become an expert of brand storytelling and her podcast aims to help brand content marketers better connect with their audiences through empathy-cente…
Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans. THIS EPISODE AT-A-GLANCE What is the number one way to monetize your brand podcas…
How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah sha…
Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with y…
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to u…
How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 190…
How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just…
Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 …
What no one’s ever told you before about how to be better at work. Advice for all my female listeners. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from …
What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business. T…
Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network. …
How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand. THIS EPISODE AT-A-GLANCE O…
Sarah breaks down blog content marketing strategy. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s…
Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase. THIS EPISODE AT-A-GLANCE Why are brands overlooking thei…
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks. THIS EPI…
