The podcast for brands that want to target & engage more moms.

Marketing With Empathy® Podcast Show Notes | Blog

Sept. 14, 2022

Ask Your SEO Agency These Content Questions, episode 79

  Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strat…

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Sept. 6, 2022

Disrupt an Industry + Direct Mail in Digital - Dave Fink, Postie (former Dollar Shave Club), episode 78

  Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry?  What did they do to make their story resonate w/their audience…

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Aug. 23, 2022

Red Wing Shoe Co Embraces Positive Side of Cultural Tension Moments - Aaron Seymour-Anderson, episode 77

  How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things.  Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light:  Out of Fa…

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Aug. 16, 2022

Are You Too Scared to Pretend/Imagine Your Success, episode 76

  How much do you believe in yourself?  There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Breme…

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July 26, 2022

3M Experiential Storytelling at Events and Sponsorships - Collin Hummel, episode 75

  Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four r…

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July 19, 2022

How your Menstrual Cycle Can Help You Excel at Work - Leah Brueggemann, Hormone Coach, episode 74

  What no one’s ever told you before about how to be better at work. Advice for all my female listeners. How your cycle influences your work output.  Advice for how to structure your months. Tune into your body, with exp…

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July 12, 2022

Sleep Number's Award-Winning Customer Loyalty Community - Lisa Erickson, episode 73

  What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business…

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June 14, 2022

BTS of Working With Podcast Networks - Jason Falls, MPN, Winfluence, episode 72

  Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Ne…

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June 7, 2022

Data Storytelling Advice with Dr. Jillian Ney & Sarah Panus, episode 71

    How can brands better leverage data AND empathy to improve brand storytelling plans?  Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.   THIS EPISOD…

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May 31, 2022

Blog Content Marketing Strategy Ideas, episode 70

    Sarah breaks down blog content marketing strategy. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and ex…

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May 24, 2022

Customers as an Extension of Your Marketing Team - Anna Tutckaia, episode 69

  Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.   THIS EPISODE AT-A-GLANCE Why are brands overlo…

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May 17, 2022

Use Social to Drive Lower-Funnel Conversions - Hannah Acosta, episode 68

  How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.   …

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May 11, 2022

TikTok Marketing For Business - Austin Armstrong, episode 67

  TikTok Marketing mini-masterclass for businesses.  How your company an use TikTok to market your business with expert Austin Armstrong.   THIS EPISODE AT-A-GLANCE Why should a business consider TikTok? Advic…

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May 10, 2022

How To Create A Killer PowerPoint Presentation - Emily Hall, episode 66

  Have you ever been shown how to actually create a good ppt presentation at work?  Presentation design expert, Emily Hall joins Sarah to share how to create presentations that have your audience at the edge of their seats (an…

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April 26, 2022

Presentation Secrets of Steve Jobs, episode 65

  Steve Jobs was a magnetic speaker. Sarah recaps how he created his presentation stories from the book, The Presentation Secrets of Steve Jobs.   THIS EPISODE AT-A-GLANCE Scene 1 - Plan in analog Scene 2 - Answer …

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April 12, 2022

Benefits of Having A Brand Podcast, episode 64

  Should your brand have a podcast?  Is the podcast audio space oversaturated?  Sarah shares recent podcast growth and user stats + the opportunity your brand has to engage your customers 20+ minutes every week.   …

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April 5, 2022

The ROI of Being A Nice Leader - Dave Delaney, episode 63

  Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.   THIS EPISODE AT-A-GLANCE …

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March 22, 2022

Movement & Exercise Advise for Desk Workers - Paul Levitin, episode 62

  You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.    Links mentione…

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March 15, 2022

Taking Imperfect Action & Closing Creative Gaps - TJ Walsh, episode 61

  Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, a…

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March 8, 2022

Sarah's 3 Brand Storytelling Pillars, episode 60

  Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.&nb…

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March 1, 2022

Think "Weird" to Improve Business - CJ Casciotta, episode 59

  Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird&r…

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Feb. 22, 2022

5 Steps to Empathy with Rob Volpe, episode 58

  What are the 5 steps of empathy and how do they apply to your business and personal life. Author and CEO, Rob Volpe joins Sarah Panus to break down empathy on this episode of the Marketing With Empathy podcast.   THIS …

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Feb. 8, 2022

3 Components of Trauma Sensitive marketing with Laura Larios, episode 57

  How nervous system coach and consultant, Laura Larios, teaches marketing & sales pros how to understand their audience to increase client retention, referrals, and sales. Good for leaders, employees, teammates, and results.&n…

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Feb. 1, 2022

Help End Child Trafficking with $6 - Brittany Baker, IJM, episode 56

  There are more children, women, and men trapped in slavery than ever before in human history. Marketing & Creative lead of International Justice Mission, Brittany Baker, joins Sarah to share more about IJM's brand storytellin…

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