Helping content marketers more confidently navigate the world of brand storytelling.
Nov. 1, 2022

How Sarah Became a Successful Brand Storytelling Strategist (without sacrificing family or sanity) - episode 86



What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family. 

Do you feel like you are giving up everything to achieve your dreams? Today’s toxic work culture promotes a level of extreme self-sacrifice and burnout that we’re told is necessary if we want to succeed—but it doesn't have to be that way.

If you are looking to feel creatively inspired and recognized for your work so that your skills, team, budget, and salary can grow (without sacrificing the things that are important to you), this is the episode for you! Join us as Sarah takes a deep dive into what it took for her to become a successful brand storytelling strategist, who produces work that is not only valuable to her company and the audiences she serves, but to her and her family too.

Tuning in, you’ll gain some insight into Sarah's professional journey over the last 20 years and find out how she learned to punch fear in the face, step into her confidence to lead $10 million content plans and grow her team, and how she did it without spending too much time away from her number one priority: family. 

For actionable advice on how to vanquish uncertainty and push fear-based limiting beliefs to the side to create the business and the impact of your dreams, you won’t want to miss today’s thought-provoking and deeply personal episode!


  • A high-level overview of Sarah’s professional journey
  • Her introduction to brand storytelling and its importance
  • The challenges of scaling while staying rooted in strategy
  • Tips for battling uncertainty to build something new
  • Why “fear is the stealer of dreams”
  • Taking the plunge into full-time entrepreneurship
  • Building a community of like-minded experts
  • Finding meaning and value in your work
  • Sarah’s advice for facing fear head on
  • The importance of celebrating every accomplishment


Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years. 


Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.


Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling.  Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more.  She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at