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The CPG Guys

Personalization Episodes

Feb. 15, 2023

Building a Retail Media Business with Google's Shawn McGahee

The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgahee Contact Shawn at: smcgahee@google.com Learn about Google’s Retail Media solution...

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Feb. 12, 2023

LA Confidential with The CPG Guys

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: E...

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Feb. 4, 2023

Consumer Loyalty & Engagement with Kearney’s Katherine Black

The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries. Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/ Follow K...

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Feb. 1, 2023

Retail Media's Next Act with Albertsons Media Collective's Kristi Arg…

The CPG Guys , PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kris...

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Oct. 29, 2022

Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Me…

A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick

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Oct. 8, 2022

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...

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Sept. 24, 2022

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's …

The CPG Guys , PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence...

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Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...

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March 19, 2022

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki…

The CPG Guys , Sri & PVSB , are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empower...

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Oct. 23, 2021

Influencing Likely Buyers at Scale with Cardlytics' Ross McNab

The CPG Guys , Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and w...

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Sept. 15, 2021

Social Media & CPG Brands with Facebook's Dave Sommer

The CPG Guys , Sri & PVSB , are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build c...

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Aug. 11, 2021

Experience Relationship Management with AnyRoad's Daniel Yaffe

The CPG Guys , Sri & PVSB , are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and im...

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June 30, 2021

Consumables Replenishment with Replenium's Tom Furphy

The CPG Guys , Sri & PVSB , are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty. Follow Tom ...

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June 12, 2021

Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys , Sri & PVSB , are joined in this episode by Sam Chang , Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has …

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May 22, 2021

Personalization at Scale with PepsiCo's Kate Brady

The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personaliz...

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