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March 19, 2022

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.

This episode is sponsored by Aki Technologies.

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Patty & Risa answer these questions:

1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you?
2) Risa, can you explain what personalized advertising is and why it’s important?
3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership?
4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful?
5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki?
6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?
7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?

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Risa CrandallProfile Photo

Risa Crandall

SVP CPG Strategy at Aki Technologies

Risa Crandall is a leader in technology, paving the way in mobile, AI, connected home, CTV to bring clients solutions that will move their brands forward and drive sales. As a sales leader Risa has motivated, energized and educated the industry on personalization and performance marketing. Prior to Aki Risa has lead the CPG team nationally at Eyeview and Meredith. At Crisp mobile Risa was one of the “founding five” … building the company from a client centric idea to a strong, robust business driving the national team forward. Risa is a Co-Chair of the ANA Commerce Committee and speaks frequently to inspire and educate on the power of mobile and technology.