The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan and consumer loyalty hack Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

Recent Episodes

Retail Media Shoppable Media Digital Shelf Omnichannel

The ABCs of Retail Media with Mindshare's Jeff Malmad

June 25, 2022

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring…

Omnichannel Acceleration with Mondelēz International's Cristina Marinucci

June 22, 2022

In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company. Follow Cristina …

Loyalty Analytics

Marketing Attribution with Catalina's Stacey Hawes

June 18, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes…

Guest: Stacey Hawes

Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema

June 15, 2022

The CPG Guys , Sri & PVSB , are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at:…


3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair

June 11, 2022

The CPG Guys , Sri & PVSB , are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that h…

Retail Media

Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg

June 8, 2022

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Bryan speaks with Sri about the fast moving world of Retail Media. Follow Bryan on LinkedIn at:…

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Just an industry hack trying to educate himself and the CPG community.

Andrea Leigh Profile Photo

Andrea Leigh

Fresh 4 Co-Host

Andrea Leigh is the founder & CEO of Allume Group. She is an eCommerce strategist and enthusiast. With over 20 years of eCommerce experience working with thousands of brands, her deep expertise has unlocked sustainable growth opportunities for brands of all sizes. A ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. She is a recognized thought leader in the commerce industry and a frequent keynote speaker at various conferences and corporate events.

Melissa Burdick Profile Photo

Melissa Burdick

Fresh 4 Co-Host

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.