The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan and consumer loyalty hack Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

Recent Episodes

Brand Marketing Omnichannel

The State of Private Label in CPG Retail with Cornell's Dan Hooker

Sept. 28, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of Business Follow Dan Hooker on LinkedIn at: Follow The…

Personalization Brand Marketing

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall

Sept. 24, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligenc…

Guest: Risa Crandall
Digital Shelf Content

Scaling Brand Content Creation with It's Rapid's Dave Feinleib

Sept. 17, 2022

The CPG Guys,, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have establis…

Personalization Analytics

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

Sept. 10, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers…

Brand Marketing Digital Shelf Omnichannel

Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach

Sept. 7, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fiel…

End of Summer Rank Punditry with Bryan Gildenberg

Sept. 3, 2022

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Senior Vice President of Commercial Strategy & Business Development at Fetch Rewards, a mobile loyalty platform. Prior to joining Fetch Rewards, Peter held leadership roles at PowerReviews, CVS Health, dunnhumby, IRi and He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Andrea Leigh Profile Photo

Andrea Leigh

Fresh 4 Co-Host

Andrea Leigh is the founder & CEO of Allume Group. She is an eCommerce strategist and enthusiast. With over 20 years of eCommerce experience working with thousands of brands, her deep expertise has unlocked sustainable growth opportunities for brands of all sizes. A ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. She is a recognized thought leader in the commerce industry and a frequent keynote speaker at various conferences and corporate events.

Melissa Burdick Profile Photo

Melissa Burdick

Fresh 4 Co-Host

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Bryan Gildenberg Profile Photo

Bryan Gildenberg

Host - The Gildenberg Omnicomment

Bryan Gildenberg is the host of "the Gildenberg Omnicomment," a weekly video series appearing Thursdays on The CPG Guys LinkedIn page. He's also the SVP, Commerce, for the Omnicom Commerce Group (OCG), a community of best in class consultancy, creativity and capability in retail, shopper and commerce marketing, focused on driving sales growth through increased conversion. Prior to Omnicom Bryan led global retail research for Kantar’s retail practice. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An engaging speaker, Bryan has addressed thousands of industry/corporate meetings over his near 25-year career. A particular area of focus for Bryan is the US drugstore channel and he has significant expertise in the marriage between retail and healthcare. Bryan has been a frequent speaker at major drugstore industry events and has a long-standing partnership with the National Association of Chain Drug Stores (NACDS).

Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England. He is currently locked in his home in New Jersey.

Jeff Malmad Profile Photo

Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.