The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

Recent Episodes

Decision Optimization Through Predictive Analytics with Keen's Greg Dolan
Brand Marketing Analytics

Decision Optimization Through Predictive Analytics with Keen's Greg Dolan

May 27, 2023

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create las…

Guest: Greg Dolan
Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman
Retail Media Digital Shelf Metaverse Omnichannel eCommerce

Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman

May 20, 2023

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded…

Shoptalk Europe 2023 Recap with Bryan & PVSB
Retail Media Personalization Metaverse Omnichannel Content eCommerce

Shoptalk Europe 2023 Recap with Bryan & PVSB

May 13, 2023

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain. Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4…

Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams
Brand Marketing Digital Shelf Retail Analytics Omnichannel

Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams

May 9, 2023

The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Ga…

Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)

Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)

May 6, 2023

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The autho…

Cocktail Renaissance with Q Mixers' Bob Arnold
Loyalty Brand Marketing Digital Shelf UGC Analytics Omnichannel Marketplaces

Cocktail Renaissance with Q Mixers' Bob Arnold

May 4, 2023

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores n…

About the Hosts

Sri RajagopalanProfile Photo

Sri Rajagopalan

Co-Founder & co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. BondProfile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Partnership Acceleration Lead at Flywheel Digital, the leading global, real-time platform that powers eCommerce.. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Andrea K. LeighProfile Photo

Andrea K. Leigh

Fresh 4 Co-Host

Andrea Leigh is the founder & CEO of Allume Group. She is an eCommerce strategist and enthusiast. With over 20 years of eCommerce experience working with thousands of brands, her deep expertise has unlocked sustainable growth opportunities for brands of all sizes. A ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. She is a recognized thought leader in the commerce industry and a frequent keynote speaker at various conferences and corporate events.

Melissa BurdickProfile Photo

Melissa Burdick

Fresh 4 Co-Host

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Bryan GildenbergProfile Photo

Bryan Gildenberg

Host - The Gildenberg Omnicomment

Bryan Gildenberg is the host of "the Gildenberg Omnicomment," a weekly video series appearing Thursdays on The CPG Guys LinkedIn page. He is the founder & CEO of Confluencer Commerce. Previously, he served as the SVP, Commerce, for the Omnicom Commerce Group (OCG), a community of best in class consultancy, creativity and capability in retail, shopper and commerce marketing, focused on driving sales growth through increased conversion. Prior to Omnicom Bryan led global retail research for Kantar’s retail practice. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An engaging speaker, Bryan has addressed thousands of industry/corporate meetings over his near 25-year career. A particular area of focus for Bryan is the US drugstore channel and he has significant expertise in the marriage between retail and healthcare. Bryan has been a frequent speaker at major drugstore industry events and has a long-standing partnership with the National Association of Chain Drug Stores (NACDS).

Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England. He is currently locked in his home in New Jersey.

Jeff MalmadProfile Photo

Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean HalterProfile Photo

Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”