The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan and consumer loyalty hack Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

Recent Episodes

Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward

Aug. 10, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bri…

Retail Media Brand Marketing UGC Omnichannel Adult Beverages

Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown

Aug. 3, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country bran…

Retail Media UGC

More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop

July 30, 2022

This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good grow…

Digital Commerce in Snacking with Mondelēz International's Francesca Hahn

July 27, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at…

Retail Media Brand Marketing Metaverse Omnichannel Direct To Consumer

Building An Authentic Feminine Care Brand with Lola's Monica Belsito

July 20, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding por…

Retail Media Analytics

Personified Digital Advertising with Ogury's Drew Childers

July 16, 2022

The CPG Guys , PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audie…

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Just an industry hack trying to educate himself and the CPG community.

Andrea Leigh Profile Photo

Andrea Leigh

Fresh 4 Co-Host

Andrea Leigh is the founder & CEO of Allume Group. She is an eCommerce strategist and enthusiast. With over 20 years of eCommerce experience working with thousands of brands, her deep expertise has unlocked sustainable growth opportunities for brands of all sizes. A ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. She is a recognized thought leader in the commerce industry and a frequent keynote speaker at various conferences and corporate events.

Melissa Burdick Profile Photo

Melissa Burdick

Fresh 4 Co-Host

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.