The place to talk retail media and consumer insights!
The CPG Guys

Shoppable Media Episodes

Jan. 17, 2024

CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 13-15 at Cornell Tech in Ne...

Episode page
July 1, 2023

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB and Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn ...

Episode page
March 21, 2023

Reducing Friction in Ad Networks Performance Marketing with Pear Comm…

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partn...

Episode page
Sept. 3, 2022

End of Summer Rank Punditry with Bryan Gildenberg

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.

Episode page
June 25, 2022

The ABCs of Retail Media with Mindshare's Jeff Malmad

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring ...

Episode page
April 23, 2022

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys , PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers....

Episode page
Jan. 17, 2022

Short Form Video And Live Streaming with Firework's Eva Wang

The CPG Guys , Sri & PVSB , are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert …

Episode page
Jan. 15, 2022

Shoppable Media Meets Performance Marketing with Pear Commerce's Eric…

The CPG Guys , PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with ...

Episode page
Oct. 20, 2021

Accelerating Conversion Brand & Retail Sites Through Video Short Stor…

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This …

Episode page
Sept. 4, 2021

Infusing Video Short Stories into Brand Sites with Firework's Vincent…

The CPG Guys , Sri & PVSB , are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This …

Episode page
June 26, 2021

Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan …

The CPG Guys , Sri & PVSB , are joined in this episode by Joey Petracca , co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and …

Episode page
May 26, 2021

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

The CPG Guys , Sri & PVSB , are joined in this episode by Yuni Sameshima & Joey Petracca , co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its …

Episode page
April 17, 2021

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distri...

Episode page
March 24, 2021

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patente...

Episode page