Direct To Consumer Episodes
Reducing Friction in Ad Networks Performance Marketing with Pear Comm…
The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partn...
A Northern Perspective on Omnichannel Transformation with Mars Canada…
The CPG Guys , PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY...
Digital Commerce in Snacking with Mondelēz International's Francesca …
The CPG Guys , PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at:...
Building An Authentic Feminine Care Brand with Lola's Monica Belsito
The CPG Guys , PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding port...
DTC Digital Transformation with Colgate-Palmolive's Diana Haussling
The CPG Guys , Sri & PVSB , are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow …
Enabling Brand DTC Part 3 with GSK's Carolina Flores
In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distri...
Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo
In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patente...
Enabling Brand DTC Part 1 with Shoppable's Holly Boni
The CPG Guys , Sri & PVSB , are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable , a distributed commerce technology company with …
Outcome-Based Health with Upgraid's Justin Kamine
The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpo...
Profitability Part 4 - DTC eCommerce
The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach...