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Loyalty Episodes

Oct. 14, 2023

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chri…

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provide...

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Oct. 11, 2023

Neutral Retail Media Measurement with Incremental's Dave Pollet and S…

The CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More. This episo...

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Oct. 7, 2023

eCommerce Insights & Analytics with Mondelez's Alister Greenwood

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/ Follow Mondelez on ...

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Sept. 29, 2023

Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa A…

PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andr...

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Sept. 23, 2023

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stra…

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at...

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Sept. 13, 2023

Advertising to Rural Customers with Dollar General's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm...

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Sept. 9, 2023

Digital Influence in the Omnichannel World with Coca-Cola's Walid Ben…

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama Follow Coca-...

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Aug. 19, 2023

Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: h...

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July 15, 2023

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pra...

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June 24, 2023

Harnessing The Power of The Everyday Purchase with CVS Media Exchange…

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on Link...

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May 4, 2023

Cocktail Renaissance with Q Mixers' Bob Arnold

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores na...

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Feb. 12, 2023

LA Confidential with The CPG Guys

Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: E...

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Feb. 8, 2023

Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care produc...

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Jan. 21, 2023

The Current State of Digital Transformation in Omnichannel Retail wit…

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His ...

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Oct. 8, 2022

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...

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