The place to talk retail media and consumer insights!
The CPG Guys

Brand Marketing Episodes

Feb. 3, 2024

Omnichannel Leadership with Cornell's Dan Hooker & Karan Girotra and …

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program ...

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Jan. 17, 2024

CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 13-15 at Cornell Tech in Ne...

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Dec. 2, 2023

Building Omnichannel Capabilities with Bayer's Ajay Sharma

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.

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Oct. 21, 2023

Mobile Platform Leadership in an Omnichannel World with InMobi’s Kuna…

The CPG Guys are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchan...

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Oct. 14, 2023

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chri…

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provide...

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Oct. 11, 2023

Neutral Retail Media Measurement with Incremental's Dave Pollet and S…

The CPG Guys are joined by Dave Pollet, CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More. This episo...

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Oct. 7, 2023

eCommerce Insights & Analytics with Mondelez's Alister Greenwood

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/ Follow Mondelez on ...

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Sept. 29, 2023

Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa A…

PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andr...

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Sept. 27, 2023

Global eCommerce Models with Nestlé's Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow N...

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Sept. 23, 2023

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stra…

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at...

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Sept. 18, 2023

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex J…

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our …

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Sept. 16, 2023

Amazon Accelerate Recap with Allume Group's Andrea K. Leigh

PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference. Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Foll...

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Sept. 13, 2023

Advertising to Rural Customers with Dollar General's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm...

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Sept. 6, 2023

A Big Gulp of Retail Media with 7-Eleven's Ben Tienor

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.

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Aug. 23, 2023

How Retail Media is Disrupting Marketing Structures with WARC’s Grego…

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzin...

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