The place to talk retail media and consumer insights!
March 21, 2023

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The player is loading ...
The CPG Guys

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics.

Follow Eric Martell on LinkedIn at:
Follow Pear Commerce on LinkedIn at:
Follow Pear Commerce online at:

Eric answers these questions:

1) Remind us about Pear Commerce and what kinds of problems you’re solving.
2) What’s the big announcement?
3) Wow, sounds like a pretty big change… what purpose does this serve?
4) How do I measure performance with these new ad types?
5) How does this tie back to my actual website?  If I’m not sending people to a brand’s website, what am I giving up?
6) How would someone get started?

CPG Guys Website:
FMCG Guys Website:
CPG Scoop Website:
NextUp Website:
RetailWit Website:

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Eric MartellProfile Photo

Eric Martell

Co-Founder - Pear Commerce

Eric Martell is the co-founder of Pear Commerce. Pear simplifies retail marketing by connecting CPG advertisements directly with retailers. Their mission is to provide complete transparency from the click of an ad to the purchase of a product.

He is a Venture Partner at gener8tor, and was Managing Director of gener8tor Minnesota until September 2018. gener8tor is a nationally ranked accelerator, with 76 investments to date.

Before gener8tor, Eric co-founded EatStreet, a startup that powers the online ordering for 15,000 restaurants nationwide and feeds millions of hungry people. Early in the company, he led product and engineering with Alex Wyler, and spent his last several years leading business intelligence, analytics, and metrics.