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Analytics Episodes

March 1, 2023

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andre…

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGo...

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Feb. 1, 2023

Retail Media's Next Act with Albertsons Media Collective's Kristi Arg…

The CPG Guys , PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kris...

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Jan. 25, 2023

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedi...

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Jan. 7, 2023

Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andr…

The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to i...

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Dec. 3, 2022

Disparate Data Integration in a Privacy-Focused World with PepsiCo's …

The CPG Guys , PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it …

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Nov. 23, 2022

Building Omnichannel Digital Prowess with Church & Dwight's Surabhi P…

The CPG Guys , PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digitl Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Bat...

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Oct. 18, 2022

Retail Media Performance Measurement with Albertsons Media Collective…

The CPG Guys , PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on Linke...

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Oct. 8, 2022

Scaling a Consumer Engagement Platform with Fetch's Wes Schroll

The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...

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Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...

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Aug. 27, 2022

Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan

The CPG Guys , Sri & PVSB , are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operation...

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July 16, 2022

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys , PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audien...

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June 18, 2022

Marketing Attribution with Catalina's Stacey Hawes

The CPG Guys , PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes ...

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June 4, 2022

Data Clean Rooms with Habu's Matt Kilmartin

The CPG Guys , PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled dat...

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May 7, 2022

Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul K…

The CPG Guys , Sri & PVSB , are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid onlin...

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April 16, 2022

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals...

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