Analytics Episodes
Commerce Marketing in the Era of Retail Media with Tyson Foods' Andre…
The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGo...
Retail Media's Next Act with Albertsons Media Collective's Kristi Arg…
The CPG Guys , PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kris...
AD Retail Media with Peapod Digital Labs’ Bobby Watts
The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedi...
Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andr…
The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to i...
Disparate Data Integration in a Privacy-Focused World with PepsiCo's …
The CPG Guys , PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it …
Building Omnichannel Digital Prowess with Church & Dwight's Surabhi P…
The CPG Guys , PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digitl Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Bat...
Retail Media Performance Measurement with Albertsons Media Collective…
The CPG Guys , PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on Linke...
Scaling a Consumer Engagement Platform with Fetch's Wes Schroll
The CPG Guys , PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at t...
Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez
The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...
Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan
The CPG Guys , Sri & PVSB , are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operation...
Personified Digital Advertising with Ogury's Drew Childers
The CPG Guys , PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audien...
Marketing Attribution with Catalina's Stacey Hawes
The CPG Guys , PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes ...
Data Clean Rooms with Habu's Matt Kilmartin
The CPG Guys , PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled dat...
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul K…
The CPG Guys , Sri & PVSB , are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid onlin...
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals...