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June 30, 2021

Consumables Replenishment with Replenium's Tom Furphy

Consumables Replenishment with Replenium's Tom Furphy

The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty.

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Tom answers these questions:

1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there specific types of products that lend more favorably to a subscription model?

1) Retailers are focused on pre-set systematic reordering of a product. Why, in your estimation, is this not truly what the consumer needs? What is missing from this model?

3) Your CTO worked on subscribe & save at Amazon. What retail learning did you both bring from your Amazon experience to the development of the Replenium model. How does machine-learning play into this?

4) Are brands increasingly interested in a 1P relationship with consumers on replenishable goods and what do you see as the major value proposition for their adopting a DTC solution like the one offered by Replenium?

5) What should retailers & brands expect from an integration timing & effort to get a solution up and running? How are you making it easier for them to go live quickly & painlessly?

6) .What are the outcomes a brand or retailer should expect to realize? Better margins? Customer insights? Better customer experience?

7) With the incredible growth of eCommerce for consumables during the pandemic and the rise of demand aggregators like Instacart, have brands missed the opportunity to build DTC relationships with consumers or is the race really just beginning now?

8) How does the implementation of a replenishment capability bring organizational alignment to a brand manufacturer?

9) In light of their current expansion strategy, has Amazon’s strategy for Fresh decidedly shifted from home delivery to physical store formats? If so, what is the future for Whole Foods?

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