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The CPG Guys

Personalization Episodes

Aug. 5, 2023

Lifestyle Marketing with Macy’s Media Network’s Melanie Zimmermann

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/...

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July 22, 2023

Targeting Shoppers by DIY Project with The Home Depot's Melanie Babco…

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-...

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July 15, 2023

Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pra...

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July 12, 2023

The Retail Media Revolution with NIQ's Jamie Clarke

The CPG GUYS are joined in this episode by head of North American retail at Nielsen IQ , the world’s leading consumer intelligence company. This episode is sponsored by NielsenIQ. Follow Jamie Clarke on LinkedIn at https://ww...

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July 8, 2023

Clean Rooms & Amazon Marketing Cloud with Ascential Digital Commerce'…

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua. Follow Keerat Sharma on LinkedIn at...

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July 1, 2023

Retail Media Summit 2023 Recap

The CPG Guys co-hosts PVSB and Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn ...

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June 28, 2023

Engineering Retail Media with Albertsons Media Collective's Sravanthi…

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies. Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin....

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June 24, 2023

Harnessing The Power of The Everyday Purchase with CVS Media Exchange…

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on Link...

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June 21, 2023

Advertising to Luxury Shoppers with Nordstrom's Aaron Dunford

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and o...

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May 31, 2023

Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across ...

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May 13, 2023

Shoptalk Europe 2023 Recap with Bryan & PVSB

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain. Topics the CPG Guys cover: 1) Generative AI & Chat GPT 2) Metaverse 3) Retail Media beyond Amazon 4)...

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April 26, 2023

Building Collaborative Brand Media Plans with Albertsons Media Collec…

The CPG Guys , PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/h...

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April 12, 2023

The Rise of In-store Retail Media with Insider Intelligence's Andrew …

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipat...

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March 21, 2023

Reducing Friction in Ad Networks Performance Marketing with Pear Comm…

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partn...

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March 1, 2023

Commerce Marketing in the Era of Retail Media with Tyson Foods' Andre…

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGo...

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