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April 26, 2023

Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma

Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma
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The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies.

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Part I with Evan Hovorka -
Part II with Claire Wyatt -
Part III with Kristi Argyilan -
Part IV with Kristi & Evan -

Harvey answers these questions:

1) Please walk us through how your family reunion came about and what appealed to you about the opportunity you have pursued?
2) Retail Media had an impressive year in 2022. In your mind, what were a few of the major highlights that drove such tremendous growth?
3) What are your thoughts on the technology trends that are emerging in our industry? This time last year, we were talking Metaverse and NFTs. Now we’re all about AI and Chat GPT. How do you think about all of this playing into the work of brands and retailers connecting to shoppers in meaningful and measurable ways?
4) Clean rooms are another area of interest for brands & retailers seeking to safely connect powerful data sets while respecting privacy on both sides. How is this playing into the work that you are doing at Albertsons Media Collective?
5) Retail media is a broad description for quite a number of tools to connect brands with shoppers. What are some of the latest solutions that Albertsons Media Collective are making available to brands, on site, offsite and in-store?
6) How do you think about consulting brands on leveraging Albertsons Media Collective for activation across the marketing funnel?
7) If you can summarize for our audience what makes Albertsons Media Collective a premier partner in their media investment strategy, what would be the key points?
8) What has you most excited about Albertsons Media Collective in 2023? What’s on the horizon that you can share with our audience?

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Harvey MaProfile Photo

Harvey Ma

Harvey Ma is a 20-year executive with a background in leading international teams across businesses in retail, manufacturing, engineering and teleco. He is Vice president at Albertsons Media Collective. Previously, Harvey served as SVP of Retail, NielsenIQ, leading overall portfolio strategy focused on delivering both industry and consumer intelligence products to retailers. Additionally, he was Head of Sales & Marketing at Roundel, the in-house marketing/ad agency for Target Corporation. Ma has a Master’s in Business Administration from UMN and a Bachelor’s degree in Mechanical Engineering from UT, Austin.