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Sept. 24, 2022

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall
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The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.

This episode is sponsored by Aki Technologies.

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Aliya & Risa answer these questions:

1) Aliya, your career once out of U of C Riverside, and a rich background in brand marketing with Neutrogena. Take us through the years and your advice for others aspiring to lead in this space?
2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients?
3) Aliya, how does Johnson & Johnson consumer partner with AKI - is it your team, and if so what is the partnership?
4) Risa, what can one expect in a partnership with AKI and how is it measurable?
5) How is everyday value coming out of your partnership Aliya? Risa, what would you say is the primary reason this partnership is successful?
6) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from AKI?
7) Aliya, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce ? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?
8) What is new and exciting at AKI? What should we expect next in this exciting advertising space?

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Risa Crandall

SVP CPG Strategy at Aki Technologies

Risa Crandall is a leader in technology, paving the way in mobile, AI, connected home, CTV to bring clients solutions that will move their brands forward and drive sales. As a sales leader Risa has motivated, energized and educated the industry on personalization and performance marketing. Prior to Aki Risa has lead the CPG team nationally at Eyeview and Meredith. At Crisp mobile Risa was one of the “founding five” … building the company from a client centric idea to a strong, robust business driving the national team forward. Risa is a Co-Chair of the ANA Commerce Committee and speaks frequently to inspire and educate on the power of mobile and technology.