Want to start a podcast? Here's what you need to know with Podcast Host and Content Creator Coach Krystal Proffitt

Want to start a podcast? Here's what you need to know with Podcast Host & Content Creator Coach Krystal Proffitt

Amy: [00:00:00] Hey there, I'm Amy Connell. Welcome to Graced Health, the podcast for women who want simple and grace-filled ways to take care of themselves and enjoy a little chocolate. I'm a certified personal trainer and nutrition coach who wants you to know your eating movement and body don't need to be perfect you just need to be able to do what you're called to do. Now I have to be totally honest. This episode has nothing to do with eating and movement and body, but I think it does have something to do with doing what you are called to do. So this is a bonus episode with my, I mean, I have a lot of adjectives for you, Krystal.

My friend, my podcast mentor, my educator on all Things podcast, Krystal Proffitt. Now let me tell you a little bit about Krystal. She is a content strategist, coach, and host of the award-winning show, the Proffitt podcast. She specializes in helping content creators create [00:01:00] with confidence. Krystal teaches content strategy, repurposing, branding and marketing through her podcast, digital courses and YouTube channel.

It is a lot you guys. She's everywhere dedicated to content creation. She also appears as a content expert on other YouTube channels, such as Bus sprout and Streamy Yard. Krystal, welcome.

Krystal: I am so grateful for your smile, our relationship, , I'm trying to remember a time when we weren't Facebook Messenger buddies. Because it makes my heart so happy whenever I get a ping from Amy, because I know we're gonna talk about podcasting and we're gonna talk about , we're just gonna geek out together.

And I am just so grateful to be here because this is, this is so fun. So thank you for having me.

Amy: And see you are in this podcasting world, but I'm, I mean, I'm a podcaster, but I'm not in the, the education part, [00:02:00] it is hard to find other people to geek out with. So you're just stuck with me Krystal, I,

Krystal: It's

Amy: I adore you. You're great. You teach such wonderful things. And even though you and I teach things, I mean two totally different things.

I think the heart behind it, Is very similar, and that is to help people do what they feel like they need to be doing and get the message out. So I wanted to have you on today because I have people reach out to me all the time and they're like, how do I start a podcast? And I say, number one, you need to listen to the Proffitt podcast.

And you have a lot of other channels that we're gonna let you tell people about. And then I, of course, I tell 'em about Buzzsprout, which you're gonna, you work hand in hand with Buzzsprout and they're kind of the backend hosting for this. And you have made this incredible accomplishment, Krystal, I think it's now over 1200 podcast episodes.

Is that right?

Krystal: yes. It sounds so wild when [00:03:00] people say it back to me, cuz when I type it, it sounds wild. Like I was recording an episode recently and I was typing it and I was looking and I was , wait, is that right? Like, is that actually right? So to hear you say it, I'm like, yeah, it's very wild.

It's so crazy.

Amy: It's wild. It totally is, and I think you've learned a few things. In those 1200 episodes specifically as a content creator. So I wanted to have you on, and I wanted to just set this up differently than I normally do. Often I will have questions and I'll kind of try to start telling a story with the questions that we're doing.

But for this, I thought it would be interesting for you to share five, and we can just look, there is no rules here. So give or take five-ish. Take lessons that you have learned in producing these 1200 episodes and specifically through the lens of someone who is wanting to do this and get started.

, where do we even start? Because [00:04:00] what you would tell me might be some different than you would tell someone who's getting started. So I'm just gonna start there and open up the floor and say, can you share one? It doesn't have to be the biggest one, but one lesson that you have learned.

Krystal: Yeah, I mean, it's funny because I know people are listening right now are probably in a season of their life that they know, okay, this is a new season for me. Maybe it's a season you've been in for a while and things are gonna change. And so when I think about podcasting and content creation, I always think about.

The seasonality of it in that you're gonna have ebbs and flows, you're gonna have ups and downs. You're gonna have a time when you're really busy, and then you're gonna have times when it's Christmas break and you're like, I don't wanna do anything. I don't wanna look at a podcast show note. I don't wanna look at any.

So I look at I mean, this would be my first tip is, Give yourself grace, which I love the name of this [00:05:00] podcast. I mean, hello. It works so well with this, but give yourself grace and allow for it to work into your life. So I tell people this often, you know, I. If you don't plan for your podcast, then it's gonna try to plan you and it's not gonna work out really well because I see this a lot, especially, you know, you mentioned, I'm really like, I am entrenched, I'm in deep with podcasters, influencers, YouTubers, and I see burnout left and right.

I mean, and Amy, I know that you'll appreciate this, like from the health perspective of taking care of yourself. You can't run a sprint , or you can't run, how do I say this? You can't run a marathon as you're sprinting, it's not gonna work. You cannot expect a sprint from mile one to mile 26.2 and make it the full way through a marathon.

You have to pace yourself and the way that that works well for me, and I know Amy, you do this well [00:06:00] too, is. I work with what's going on in my life. I'm a mom of three boys. Amy and I, we have this in common and we, we share our little notes back and forth. Your, your boys are older than mine and you're like, oh, one day, , you know, it'll happen.

They'll be, I'll be six foot, they're huge and they're towering over you. And I'm in the season of life where I have middle schoolers and elementary kids, and so I just

Amy: Yeah, and you have basketball games all day every Saturday during basketball season.

Krystal: Exactly. And so I look at , this is the season of life that I'm in, and I just, I don't resist against that.

I just accept it and I settle into it and I say, you know what? If we have practice on Tuesday nights from six to seven or six to nine, depending on if all the kids have practice, then I say, okay. Well, that might be whenever I'm gonna plan some podcast episodes instead of just sitting on my phone and scrolling Instagram, or I'm gonna look at a few ideas that I could try.

So, [00:07:00] That's just my biggest takeaway from a thousand plus episodes is I've always looked at content as how can I fit this into my life and my schedule? And that's really, I believe, the key to how I've been able to sustain this much content over an a period of five-ish years and not get burned out, not hit that.

Health wall of this is too much. I can't do this. I'm exhausted, I'm burned out. And unfortunately, I just see it too often. So I hope that that's a big takeaway for everybody is just when you're thinking about starting something new, whatever it is, how can you work it into. Your natural skills and abilities and the season of your life, maybe with yourself, maybe with your family, or maybe you're single and you're like, ah, this is my time to hit the ground running.

 Just take all of those things into consideration.

Amy: I totally agree. You've said so many things that number one, [00:08:00] parallel. Things that I say when you're starting out on a health journey. Cause the, the number one thing that I hate is when January comes and people are like, I'm gonna go to the gym five days a week and I'm reducing my calories. And it's just all the things.

And I think you're gonna, you, this is a short fuse and you're gonna fizzle out so quickly. So definitely a lot of parallels there. And I agree with all of it. What's interesting as you were talking, We do have seasonality of things. One difference that you and I have done is you have stayed consistent.

You show up for your audience every single week, and I know because I know how this works and because you talk about it, you're very transparent on your pod podcast, but I know that's because you will batch produce you. You do things ahead of time. You're not sitting there recording on a Monday night before it goes live on Tuesday.

Krystal: Right ma'am.

Amy: On the other hand, I will intermittently take some time because I just have to do that because it, for me, if I'm [00:09:00] taking time off, that means I need it and it's only gonna burn out my fuse even more if I work to get a month or however long of episodes. So, I really admire what you're able to do and I just am not.

That's just not what I can do. So, you know, I think it's important for people to know that there's more than one way of doing it, but you're right.

Krystal: And that's such a great point too because getting into that idea of burnout and just taking care of yourself, I think that that should be the main theme. I mean, I know it's the theme of your podcast, but even bringing that into today's episode, which is very different for your audience, I think that.

We can still have that at the center is you can't compromise your health and your lifestyle to try to create something, whether it's a podcast, it's a business, it's a side hustle. Anything that you're thinking about going on a new journey. If you get into it and you're , oh, well it's okay, I just have to lose two hours of sleep to do this, but it'll be [00:10:00] worth it, or I just have to.

Work and ignore my family because it's just what I have to do in this season. There's so many different levels of burnout and I think that, you know, for everybody it's going to look different. I mean, I actually, I was on a different podcast today. I was on an interview and somebody was talking about how much content I produced today, and I was like, Oh, no, no, no.

You weren't here for 2021. 2021 was the year that, I look back and I'm like, that was insanity. What in the world were you even doing? I was producing so much content at scale, at volume. And people are like, how did you do that? And I look back and I'm like, I honestly don't know. I don't, I think it was a lot of coffee.

I think that there was a lot of just, piecing things together, but I was inching closer to burnout and that's when I said, you know what? We gotta change things. And so just understanding, giving yourself that grace, not having this. Well, Amy does her podcast this way, so maybe I could try to do a podcast like [00:11:00] don't have that comparison.

Look at it from the seasonality of your life and what you're actually capable of doing, and just be okay with it ebbing and flowing along you the way, because I mean, Amy knows I've changed my podcast. I can't even count how many times at this point, I've changed the name of it. I've changed the cadence of how often I publish.

I've changed long episodes, short episodes, and, you know, guess not guess bonus. Like I've done so many things over a thousand episodes, and I think it's just all about not being so rigid with how things should be and just giving yourself that grace. So that's the, the underlying theme of this, no pun intended.

Look, grace, give yourself grace, grace, grace, grace.

Amy: I have a lot, I have a lot more notes that, that go beyond that, but okay. We'll take that as the first one.

Krystal: Yes.

Amy: What is the second one?

Krystal: Yeah, so that was really the big one, is like grace, being [00:12:00] authentic and being yourself. The second point is really allowing mistakes to happen. So Amy, actually, I wanna throw this back to you real fast, just because you've been in your podcasting journey for a while. , is there one big mistake that sticks out to you?

Cuz I know my big mistake, then I'll share that. But I'm just curious if you have something that immediately comes to mind with your podcast in making a mistake.

Amy: Well, you're totally putting me on the spot here. I think the biggest mistake that I have made is, Just thinking, well, this is gonna, how it's going to be. And when you mentioned it earlier, I'm, I've been a student of other podcasters and so I get on there and I, I listen and I take note because once you kind of understand how the sausage is made, you can, you start to learn and you start to study and then I think, well, this is how this needs to be.

That's how I need to be. Well, they have a team of people. They have, and I, and I have, I, I'm learning to say I'm not a team of one because I have [00:13:00] my children behind me. I have my husband behind me. , but in terms of the day-to-day stuff, it's me and then I have one girl who helps me with a few reels.

So I think the big mistake is thinking that I have to do it exactly like someone else. I have been learning from. Learning is helpful, but I have to apply it in a way that. It works for me and so I have definitely changed and I've thrown some spaghetti at the wall. Some of it's stuck and some of it has just flopped down.

Krystal: Yeah. Yeah. Oh, I, and I love hearing that. So I wanted to really just ground the conversation and mistakes happen for everybody. So I didn't wanna share a bunch of examples from someone that's done a thousand episodes. It literally happens to every single content creator. I mean, again, going back to your health.

Journey. I'm sure there was mistakes along the way, whether it was, you know a dietary choice that you wanted to make and you're like, oh my gosh, that was terrible for my energy. It did not work for me, or it messed up my metabolism. Or This happened, like, there's so many variations that go into a journey.[00:14:00] 

But I think if you go into a content journey specifically with the mindset that. You're gonna be perfect from the beginning or you're not gonna make any mistakes. That's setting yourself up for failure. So I always tell everybody, just embrace it. It's gonna, I make mistakes. To this day, constantly, constantly, constantly.

Now, people in my audience may not see it because I can edit it out or I can do some fancy things with technology that make it less, you know, very prominent. But the thing is, is that I embrace mistakes a long time ago, and that actually helped me be more relatable to my audience because I'm not creating and sharing from a.

Space that, Hey, you lowly folks down there. I'm better than you and you have something to learn from me, the expert. No, no, no.

Amy: no, you are not that way.

Krystal: I'm not that way at all. I, I pull back the curtain and I say, oh my gosh, this is where I screwed up recently. And this is like, let me just tell you all [00:15:00] these things because I like teaching from that perspective of, look, I made.

All of these mistakes, so you don't have to, and actually I, I love teaching from this place because again, it shows that perfection is an illusion. It's not attainable anyway, so let's not shoot for that as a goal. Let's go in. Yes, you're gonna try to do your best. Hopefully you're gonna make fewer mistakes as you go along your journey.

But you're gonna learn from every single one of them and get better over time. So that's lesson number two is mistakes happen for everyone. And so just embrace that and learn how to move through them just faster and quicker and maybe a with a little less pain every single time.

Amy: Oh, totally agree. I know you use Hindenberg and I do too, which is an audio editing software and it's one of the, in my opinion, it's one of the few things that if people are ready to spend a little bit of money on a few things podcast related, , I think this is worth the money. I haven't gotten the pro yet or the.[00:16:00] 

Whatever the next version is. I haven't done that, but on Hindenberg you can mute different tracks, so I, I know you know this, but I want people to visualize, I will have the intro music and then there's another track that has me talking in an intro, and then there's another track that will have Krystal's voice and another track I'll have my voice.

And so when I'm going through editing, I will mute those tracks so that way I can just listen to Krystal's voice or just listen to something else or see how things. Blend in. And I can't tell you how many times I have upload. Well, I actually, I say that a couple times. I have uploaded on Hindenberg, published a bus sprout with it muted.

And so it stays muted when it goes to

Krystal: oh my gosh. Yeah.

Amy: you what, it's, and it's so funny because every, I think every time it's been such a God thing because for some reason, and I know for some reason why, I know what the reason is, why, but I'm like, I'm just gonna listen to this on Buzzsprout and make sure that it came through okay.

And then, , it's totally missing something. I'm like, ah, so [00:17:00] I gotta go and republish it, and all of that kind of stuff. But little things like that. And you learn and you learn. And so now before I hit publish, I'm, or you know, ex, you know, publishing from Hindenberg, I'm, I'm going through and making sure that none of those little mute buttons are, are highlighted or whatever, or muted, whatever you call it.

Krystal: Well, and I just wanna throw out another one because I said, you know, I've made some really big mistakes. The top one that always comes to mind, and Amy, I've probably shared this with you a thousand times, but I recorded my very first episode. My mic wasn't even plugged in. It was not even plugged in.

Oh my gosh. I did this whole thing. I don't, I, she must have heard me. Cuz I'm thinking back to how my setup was and I had an all-in-one computer that I'm sure had a built-in mic somewhere on it. And I'm just , I don't even understand how she heard me. How did she not say Krystal? I just, I can barely, like, this is not working.

I'm sure she was like, well, she knows what she's doing. She's starting this podcast. , I'm not gonna comment on it, but I didn't even have my microphone plugged in on my [00:18:00] very first podcast episode. Okay. , I mean, and here I am like you can come back of, you could come back from anything. I'm living proof of that.

So don't be afraid of mistakes.

Amy: Yes. I forgot to hit record when I was doing this on Zoom and Jenna unk, who's a physician's assistant took, was so gracious and took time out of another lunch hour and came back and we rerecorded. So, I mean, we could go on and on about that. I know, but so you are absolutely right. Mistakes happen for sure.

Seeing once we got going, I was like, oh yeah, now I remember that and I

Krystal: yes, yes.

Amy: Okay. What is your third lesson in that you have learned in over a thousand podcast episodes?

Krystal: Yes. So this is specifically for podcasters, but I think that we can kind of tailor that to your entire audience. But it's, don't be afraid to talk to yourself. And now I know Amy can really relate to this one. You know, having solo podcast and having disre created content, we're in a room by yourself, and it is just [00:19:00] you and a microphone, or just you and a camera.

It is so awkward, and I think that people have, especially the younger generation, right? Like all the influencers, it feels like everybody was born with a phone in their hand and everybody knows how to take a selfie and everyone knows how to do this, and everyone, I'm like, I didn't learn any of this stuff.

Okay. I heard the other day, I actually had an interview with someone and she was saying that she was a, a very high executive in her company and she was like, oh yeah, you know, I had in my high school I did this, you know, really awesome Facebook campaign and it led into this. I was like, hang on.

You had Facebook in high school, Hey, and it made me feel so old. I'm not gonna lie. I felt so old. I was like, okay, first of all, like I know that there's a age gap in here somewhere, because the people I'm talking to have now, like they had Facebook in high school. I'm officially old. But I think that there's this misconception that no matter where you fall in the age range, that you're just supposed to pick it up and it's supposed to be natural and easy.

And if [00:20:00] it's not, then you're a failure. Uhuh it. I have. So I went to school for marketing. I have done presentations in front of hundreds, if not thousands of people. I've MCed events. I was a cheerleader all through high school, like I am the definition of an extrovert. I. But you put me in a room by myself with just a microphone and things get weird.

Things get really awkward. So I wanna just throw that out there for anybody that's ha. Maybe you've thought about like doing a Facebook Live. I can still remember before Facebook Live was a thing. It was Periscope. And I remember sitting there with my phone, I was shaking, I was shaking. I was like, okay, you just gotta hit record.

You just, you just gotta hit it. , I was like pumping myself up, like, okay, maybe I'm gonna do some jumping jacks. I was freaking out internally because I thought, what do you do? You're supposed to, this is supposed to be easy. Everyone makes it look so easy. So why is this so hard for me?

And so I just wanna give you that [00:21:00] grace right now if you're listening to this, that. It's awkward, it's hard, but it's like ripping off the bandaid. You gotta record that first episode, or even that first clip. It doesn't even have to be a first episode or go, you know, do an Instagram story for the first time, like whatever, creating something new looks like for you.

But you have to just rip that bandaid off because unless you're a trained radio jockey, you know, which is, you know, back in the day, the only way that you would have a quote unquote podcast like platform. No one knows how to do this stuff, so

Amy: You're so right.

Krystal: and let it happen.

Amy: It's funny, I find it more awkward when I have people in the house and I'm recording a solo episode. So that's just my experience. I'm okay. And I think a lot of it is I've gotten used to it and it's like childbirth, right? You kind of forg you forget the beginning. But actually I do remember when we first, when I first started, I recorded in my closet at, which [00:22:00] was kind of adjacent to my husband's.

My husband's office. And so I would go in there and record and, and I'd come out and like, did you hear me?

Krystal: Yeah.

Amy: he just sounds like.

Krystal: Yeah. Yeah. , what are you doing in there? Yeah, the perception and then you're thinking that, okay, they heard me say a thousand times, or they heard me stutter or I made mistakes, and then like, I'm gonna walk out here and they're gonna be like, Judging cuz they listen to every single thing. No one really cares.

I mean, let's be honest, like no one. Or if they do, like they don't, they don't even know what you're talking about because they're not your ideal listener. So that's a great way to segue into the next point is you are talking to your specific audience. So I'm so glad that Amy kind of set up today's interview the way that she did, because.

Her ideal audience is [00:23:00] probably not interested in podcasting. There's probably gonna be a sub segment of her audience that's like, oh my gosh, I've been waiting to hear about this. And there's other people that probably turn this episode off. , I mean, I know the reality of that is you're not gonna be for everybody with every single piece of content, but you have to be willing just to put yourself out there and know that.

I'm trying to talk to this specific person. I'm not trying to talk to everybody. I am trying to share this important message with the people that need to hear it because they are the only ones that matter. Not everyone matters, but I'm really trying to talk to this. No, no, no. The only people that matter to me is my audience that wants it.

Very straightforward. They want it to be relatable and they wanna know that it's doable. So I don't do very complex, complicated things because that's just, I don't wanna listen to something that's complex and complicated. I want it to be fun. I want it to be [00:24:00] casual, but I also want it to be valuable. And so I look at it as always adding value to your audience and making sure you're speaking to that specific person.

So I kind of jumped ahead and I rushed into lesson number four, but.

Amy: No, I think that's, I think that's a really good point. And the other thing too, if they've made it this far, then they're probably interested in podcasting. But you have, I mean, when you were talking earlier about how your podcast has changed, one of the things that you have changed is, The type of content that you are helping people create.

So it's not just podcasting, it's also YouTube and it's, it's also like trying to grow an Instagram, I mean however that is. And so I. You're right. I mean, you know, speaking with your specific audience on what they are trying to do. I mean, it's that pain point. It's that, you know, that one word that is used a lot is the avatar.

I mean, the, you know, picture who you're trying to talk to, and I've kind of, I have a picture and you do too, [00:25:00] of, you know who our ideal listener is, and that doesn't mean it's only gonna be. That group or that little target, that red center in the middle of the target. But that is very helpful for sure when you're thinking about like who, who you're talking to.

And I will try to envision a person, you know, that I have created and I think that's helpful for sure.

Krystal: Yeah.

Amy: Okay. What's your final, well, I shouldn't say final. What's your fifth? Maybe it's my final, I don't know, lesson that you would like to pass on today?

Krystal: Yeah, I think that if anybody w you know, we keep bringing it back to, you know, starting things new, going on a new journey. And one of the things that I wish that someone would've told me at the beginning of my online business journey, podcasting journey, my writing journey, I'm also a writer, is adding story.

Just brings so many more colors into what you're creating. And [00:26:00] so, you know, Amy and I today have shared story after story after story from personal examples of our experiences, and those are the things that people really connect with. , yeah, I could give you all day, every day. Here are the five tips.

Go do this and keep it very black and white. But at the end of the day, People, and this is my marketing background, so I like, I have a marketing background. I love podcasting, but marketing is like, that is my true love is talking about marketing, whether it's podcasting, digital marketing, email marketing, whatever it is, marketing at its center is really making those connections because when you do that, it really just elevates the relationship so much faster with other people.

And a great example is, you know, just having these relatable nuggets in my content that people, , I actually, I did an episode I, and I don't even remember when it was, I actually don't even [00:27:00] remember saying this, but I had somebody email me and she said, I. Your episode was so valuable. You talked about when you were wrapping presents, rewatching Emily in Paris and I was like, when?

When did I say that? It was just, it was a throwaway in my mind. It wasn't in my outline. It wasn't in my script, it wasn't anywhere in my notes. It was just, I was talking and I thought, Oh, what's something that my audience would find funny or interesting and how can I just bring that in? So I brought it into it because I know how much story grounds, everything, and connects us all in our humanity.

I. And so adding story to what you're doing, and I know that everybody listening to this podcast has a story. You have a health journey, you have a journey probably with your body. I mean, I know that I do, and I know, you know, Amy wrote an entire book about it. We all have stories that we are either telling ourselves or ones that we wanna [00:28:00] tell other people to make sure that we ground.

Conversations, we ground ideas and we just ground concepts that could help us connect to one another. So wherever you are in your journey, I hope that you can learn how to tell your own story in a way that connects with whoever you're trying to share your message with.

Amy: That's a great point, and one of the things that my head goes to when you're talking about that is like going to church and hearing sermons. And that's what, that's what I remember. You remember the story, which then helps you remember the message. But it's very rare that like our pastor will have these little bullets on, you know, on the, the screen.

And that can be helpful. And I'm, even though I'm somewhat of a visual learner, hearing the story will help me remember the message more so than just that, like you said, 1, 2, 3, 4, 5. So I think that that's definitely impactful. And then even taking it further, I mean, Jesus taught in [00:29:00] stories

Krystal: Oh, a hundred percent. The parables is the only like, thank God he taught in stories because oh my gosh, it just makes it so much more grounded in reality. We can imagine the mustard, well, I didn't know how big a mustard seed was and I was like, I don't, I don't get this story until I finally saw mustard. I was like, oh, okay.

Now I understand the mustard seed and why it's so significant, but until you ground those two things together, , It's very just up to everybody's imagination, and so if you can ground it all into something that's relatable and people can identify it, just really like it sends the message home for sure.

Amy: Absolutely. Awesome. Okay, so I had asked for five. You gave me five. Do you have anything else that you want to share before I get to my final questions?

Krystal: Yes. I actually, you know, while you were talking about it, you know, we had talked earlier, you know, before we started recording about, you had asked me, you know, if you have anything that is, you know, worthy of sharing, whether [00:30:00] it's in a spiritual experience or something, and I just go back to validation. So I've been on this journey.

I mean, we didn't get too much into it, but I was a stay-at-home mom. And then I started blogging. And then I got into podcasting and I've had this like, Real. I mean, looking back, I can connect the dots between everything, but there were so many times that I look back and say, oh yeah, I almost stopped there.

I almost quit there. This almost happened and derailed everything. And if I look back to what kept me going, it was the little validating nuggets of. I mean, it was a surrendering, basically of me saying, I don't know what I'm doing anymore. Please help me. , give me a sign. Right. It's the, it's the thing that we all do.

It's like, give me a sign that I'm on the right track. It's the prayer of surrender and I will never forget. I had a coaching client and her name was Lori. And she shared about cuz I was trying to decide should I do this pod I'd been [00:31:00] podcast coach and all this stuff. And I wasn't making tons of money.

I was like, oh, I need to be making lots of money and doing this and doing that. And then Lori came into my world and I asked her , what's your podcast about? And she said, I help grieving moms who have lost their children. And I mean, talk about like, I always get choked up when I talk about it because, That was the validation that I needed to keep going is like, Krystal, this is so much bigger than you.

 Get out of your own way. I didn't give you this gift to just talk about how incredible you are and put yourself up and say, I'm the best. I like, look at me. I'm amazing. I'm doing this so you can help other people with the message. You have, and so there's this concept called the ripple effect of podcasting.

I don't know if it's an actual term, I just kind of made it up one day. There's a podcast episode about it. But Lori is at the center of it because I started thinking about if I helped this one woman [00:32:00] share her message about losing a child and what that meant, and going through the grieving process and understanding how that impacted her life.

How many more people, how many more moms and parents, how many more families are gonna be affected if they know how to deal with grieving and work through that process with a guide? She is their guide, she is their North star at this point. If they are grasping for any kind of light in their life at that point, I would love to help Lori.

Just figure out how to do the tech and make it happen. It's not rocket science. I mean, we can figure these things out, but having that higher purpose really helps me along my journey. So if you are in any part of your journey right now and you're looking for validation, Look for it in those little simple things.

Cuz sometimes for me it's an email that I'm like, I don't know if I'm on [00:33:00] the right track. And then I'll get an email that says, Krystal, this made my day. Sometimes it's somebody listening, you know, sometimes it's Amy reaching out to me like, Amy, you're a godsend. Some days whenever it's like, You know, I don't really know what's going on, like, am I on the right path?

And Amy's like, Hey, let's talk about this. Like I wanna, you know, this is what I'm thinking about my podcast. I'm like, oh yeah, that's right. This is why I'm doing this. It's not about me. It's helping other people in their journey that have a message on their heart to share with other people. And that just really grounds everything for me on a regular basis.

Amy: That's a really great point to leave on. Yeah, I wrote down you validation. You know, that can be impacting someone to. Totally outside of yourself. It doesn't even need to be that it's. You that it's impacting other people. That's a great point. Thank you for that. Okay. I've got some questions. I ask all my guests.

I love learning about people's tattoos because I have found that when people have a tattoo, often [00:34:00] they have a meaning behind it. So I was wondering if you have a tattoo, if you wouldn't mind sharing what it is and the meaning behind it. If you don't have one, but you had to get one, what would it be and where would it go?

Krystal: This is such a great question because the meaning, but like the first thing that comes to mind is regrets. Do we, do we, do we have that? Has that been an answer yet?

Amy: Yes. Oh yes.

Krystal: I'm like, cuz I was, oh my gosh, Amy, I'm totally your, call me out. My, my parents know about this now, but I was 16, I got one and.

It was an illegal tattoo, we'll call it that it was at somebody's house. Looking back, I'm like, how did I not die of hepatitis? I cringe every time I tell this story because I have my boys and I'm thinking, oh my gosh, if they, if I find out they did this, I would want to kill them too, which is exactly how my parents reacted.

I have a moose tattoo. It's on my hip and it, my nickname, my childhood nickname is [00:35:00] Moose. I know there's a whole story behind that. We won't get into the whole thing, but it's, it's small. It's not a huge one. And then I have the biggest regret. I was 18 when I got my next one, and I got it in Florida on, it was like my senior trip after I graduated, the summer after my graduation.

It is the state of Texas. It is the state of Texas with a t cutout in the middle. And so if anybody's listening and you're not from Texas, people always ask me, did you go to tech? Like, is that from Texas Tech? And I'm like, no, it's not. And I don't ask me about it. Please. Like, and, and you can only see it when I wear my swimsuit and I typically will wear like a highway.

I've always been fan of a highway waisted swimsuit. So thank goodness those are, those are trendy now. I, I'm just on trend. I'm fashionable, but. It is just the meaning behind it is I was 18 and I made terrible choices. I mean, that's just, that's what we're gonna call it. It is. Something because my seven year old now asked me, he's like, is that marker?

, can we wipe that [00:36:00] away? And I'm like, oh, maybe. I wish it was that easy, but I, I can't see it. I literally cannot see it. Even when I'm getting dressed, everything, I can't see it. So I'm like, that's somebody else's problem. Now I don't even worry about it, cuz I think it'd be so painful to have it removed at this point that I'm just like, it's fine.

It's there and it's, it's not going anywhere. So,

Amy: Well, you know, you do live in Texas and there are a lot of people who are very, very proud to be.

Krystal: yes,

Amy: and of this state, so you probably don't get a lot of questions about it around here.

Krystal: I fit in. We'll just say that I fit in, but, but what it, it's funny cuz like we went to Mexico two years ago and I think, oh my gosh. People are, they're not gonna ask me where I'm from. They're gonna know. And I just live into that stereotype of proud Texan. We'll just, we'll call it that.

Amy: Sure. Well, you are not the first guest to come on and say that they have a tattoo that they regret getting, so thank you for [00:37:00] sharing that. Okay. Now do you have a meaningful Bible v Bible verse you would like to share?

Krystal: Yes, I do. It's actually I was telling Amy, she was like, okay, if you need to go grab it, you can grab it before we even start recording. I was like, Nope, no need to. I have a whiteboard actually right behind it. You know, if you're listening to this, only on the podcast, you can't see, but I'm literally gesturing to the wall that is behind my camera.

I have a whiteboard and I actually have a few. Different verses up there, but the one that I always go back to is Exodus four 12. And it's Moses and the burning bush, right? He's out in the desert. And the version that I have, and I can't remember which translation it is, but it says now go. I will be with you as you speak, and I will instruct you in what to say.

And for me specifically, this is the guiding thing that I go back to time and time again because sometimes I'm like, I don't know what to say. Let's just be [00:38:00] honest. In a thousand episodes, speaking on stages, doing podcast interviews, sometimes I don't know. What I'm supposed to say. I could plan till my heart's content, but sometimes it just, you have to pivot and do things, and you go with your gut and say, I just have to leave it all on the table and know that I'm sharing the exact message that that audience needed to hear.

And I don't question it anymore. I used to in the beginning is, is this right? Did I do this, did I do that? And now I just say, you know what? Just go and speak. I'm gonna instruct you on what to say, and that just really helps ground all of my messages and what I have to share.

Amy: And most. Didn't know what to say either.

Krystal: Yeah,

Amy: And to take that, to pull that thread a little more, Moses had Aaron to help him along the way, and so if you need an Aaron, you can get Krystal.

Yes.

Krystal can be your Aaron to [00:39:00] guide you to, to be with you, to support you all of that. So to that end, how can people connect with you?

And you have done you have a lot of fantastic free content. You also have some other things including a a course. So tell people quickly about how they can, about what this course is and how they can access it.

Krystal: Yes, for sure. So the best way to connect with me is by going to my website. Just go to Krystal profit.com and it's Krystal with a K Profit with two F's, two T's. Yes. Profit is my last name. We didn't even get into all of that. This is a question I get all the time, but yes, profit is my last name.

Amy: Yes, and we'll put that in the show notes.

Krystal: Yes, yes. But come hang out with me. You can actually get on my weekly newsletter. If you wanna know more about my podcast, all the different resources that I have, get on the email list and you'll be updated. And then I do, I have a course that's called Profit Podcasting. I [00:40:00] know it sounds a little egotistical, but it's a play on words, right?

Because it's. Profit. We're working towards profit, and I hope that people that are in the community that have taken this program are working towards making money with a podcast. Because even though there's a lot of us out here that have been doing this for a while, some of us aren't making millions.

There's a course people out there doing it, but at the end of the day, it's all about adding value to your audience and sharing that important message. And this course helps you do it in 30 days or less. And I'm. Super proud of it. I'm actually about to pass. I think I met like 197 students that have gone through the program at this point, so I'm super proud of it.

It's actually getting a makeover as we speak when we're recording this. The new version may actually be live whenever this goes live, but I encourage you to check it out if you've had it on your heart to share an important message, and you are looking to start a podcast. So,

Amy: And I know you've been working really hard on that because number one, you've been sharing and. You just have such great content, [00:41:00] so I definitely highly recommend that. And I will have a link to that in the show notes as well. So please go or ex, excuse me, well, in the show notes, in episode description, which you have taught me the difference between that, but we will have that.

And please just go, if nothing else, get on Krystals. Email list if you are interested in any kind of content creation. And I, I mean, tune into the Profit podcast. And then you also have something called the potty p o d d Y report. You know, this, I'm just telling everybody that's a daily podcast. And so that is five minutes-ish and it's, you just get these little bitty nuggets and I like it.

And sometimes it's fun cuz you get little I like the little snippets into your life. So you, you kind of, you get a little more I don't know. Maybe, I don't know

Krystal: It's uncensored, like, I mean, I feel like it, it is, it's more raw. Someone was telling me like the best description is like, it's kinda like the Instagram stories for a podcast because it's just, it's five minutes or less and it's, it's not edited. It is [00:42:00] unfiltered. And I mean, Amy can tell you I had roosters in the background last time I recorded at my parents' house.

I mean, like, there's. There is no, nothing like off limits for what will be on this podcast, but I promise you it will be delivered in five minutes or less. That is my promise. Every single time. So yeah, go check that out.

Amy: It's great. It's great. Okay. We've covered a lot. I like to have my guests leave the one simple thing they would like my community to remember about our conversation. So I will let you have the final word and share the one simple thing.

Krystal: Yes, for sure. So, I mean, I know that, like Amy said earlier, this topic today may not have been the thing that you expected to hear on this podcast, but I truly believe that you listen to it to this point for a reason. So if you're looking for validation that. You're meant to start a content journey or something new in your life.

I hope that this encourages you to think about what that can look like and maybe reach out to Amy or myself if you have [00:43:00] questions and you wanna know what the next steps are. But I wanna leave you with something I say to my audience every single week, and that is keep it up. We all have to start somewhere.

Amy: Fantastic. Okay. Go out there and have a graced day.