Helping content marketers more confidently navigate the world of brand storytelling.

Marketing With Empathy® Podcast Show Notes | Blog

June 22, 2021

Power of Community-Based Marketing - CEO Sue Frech, Vesta, episode 34

How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your Brand communities.  CEO Sue Frech of Vesta share approaches and examples brands can use to better engage customers long-term inste…

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June 15, 2021

Creativity: The 4-Minute Brainstorm?? episode 33

Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.     In your job as a content marketing pro,…

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June 8, 2021

Financial Institution Content Advice — Shondell Varcianna, Varci Media, episode 32

Do you currently work for , or want to someday work for a financial brand? Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche a…

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June 1, 2021

Using SEO to Inform Brand Storytelling - Ovative Group, Nick Noble, episode 31

SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble from Ovative Group, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.    …

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May 25, 2021

Why and How to Use Storytelling on Your Website - Corrie Myers, episode 30

How does empathetic brand storytelling work on your website? That’s what we’re talking in episode 30 of the Marketing With Empathy podcast. Copywriting expert and guest, Corrie Myers joins Sarah Panus for the discussion.    …

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May 18, 2021

Ways to Use Customers in Your Influence Marketing Plans, episode 29

Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.   …

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May 11, 2021

Using Data to Tell a Story —Shutterfly, Jennifer George Caligiuri, episode 28

  What’s the insight that helps shape a great story and solve a problem for your consumer? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad a…

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May 4, 2021

Are Your Mineral Levels Holding You Back In Your Career? —Victoria Franca, Omne Wellness, episode 27

Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your business career.   …

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April 27, 2021

Cambria’s Pinterest & IGTV —Alyssa Greve, episode 26

Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.     Alyssa Greve is the Director of Digital Content Market…

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April 7, 2021


Terms and Conditions Agreement between User and the URL Welcome to the URL   The URL (the “Site”) is comprised of vari…

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